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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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What Saves Money on Every Interaction but Costs You the Customer?
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Editorial
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How CMOs Can Defend Marketing Budgets in the AI Era
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Editorial
AI-generated conceptual illustration showing large stone letters "CX" being smashed by a wrecking ball. Surrounding the shattered letters are broken symbols commonly associated with customer experience programs, including an NPS gauge, charts, targets, scorecards and business metrics. Debris flies through the air as the scene symbolizes a challenge to conventional CX thinking, measurement practices and leadership assumptions.
We're Getting CX All Wrong. Even the Name Doesn't Fit.
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Two plush teddy bears sit side by side on a forest path covered with autumn leaves, embracing each other while facing away from the camera. Warm fall colors, soft lighting and a blurred woodland background create a cozy, affectionate scene that conveys comfort, companionship and emotional connection.
The Best CX Teams Don’t Just Practice Empathy. They Build Organizations With Soul.
Close-up photograph of a worker wearing protective gloves carefully placing a concrete paver onto a prepared sand base. The image emphasizes the foundation layer beneath the paving stones, illustrating the importance of proper groundwork and structural support before installation.
Why Agentic AI Fails Without an AI-Ready Data Foundation
Sprinklr President and CEO Rory Read stands on a darkened stage, gesturing with both hands open toward an audience whose silhouettes are visible in the foreground, as a large projection screen behind him displays the "Accelerate SKO FY27" branding in bold white and multicolor text.
Sprinklr Acquires ViralMoment to Close the Video Listening Gap
Spirit Airlines Airbus A320 aircraft descending for arrival at Harry Reid International Airport in Las Vegas on Nov. 23, 2024, flying beneath dark storm clouds with landing gear extended. The bright yellow aircraft contrasts sharply against the turbulent gray sky, visually reinforcing themes of operational pressure and instability associated with the airline’s customer experience challenges.
Why Spirit Airlines Lost Customer Trust Long Before It Collapsed
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AI Has a Public Relations Emergency — and It's Getting Worse
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Capacity Adds Natural-Language Analytics to CX Platform
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Articles Tagged "Twilio"

News
Article
Customer Experience
Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer Conversation
News Analysis
Article
Customer Experience
Twilio's Q1 2026: Voice AI Hits a 5-Year High as CX Orchestration Race Intensifies
News
Article
Contact Center
Twilio Launches Flex SDK, Salesforce Voice Integration to Unify CCaaS and CPaaS
News
Article
Customer Experience
Twilio Adds Data Tools for Enterprise Customer Engagement
News
Article
Customer Experience
Twilio's Product Roadmap: Enhancing Customer Support and Engagement
News
Article
Customer Experience
Twilio Unveils Advanced AI Tools for Customer Engagement
News
Article
Customer Experience
Reputation Raises $150M, Twilio Partnership Boosts Cloud Contact Centers & More News
Feature
Article
Customer Experience
Twilio Announces Twilio Engage, Company's Latest Marketing Automation Platform
Feature
Article
Customer Experience
3 Customer Experience Lessons Brands Can Learn From Amazon
News
Article
Customer Experience
ZoomInfo Acquires Chorus.ai, Amperity CDP Raises $100M & More CX News
News Analysis
Article
Customer Experience
Twilio's $3.2 Billion Grab of Segment: What's Behind the Largest CDP Acquisition?
Editorial
Article
Customer Experience
Salesforce Acquires Rebel, Facebook Hires Former UK Deputy PM, More News
Editorial
Article
Digital Experience
AppDynamics Will Kick Off 2017 Tech IPO Market; Will Snap Follow?
Feature
Article
Customer Experience
News Bites: Interact Intranet, Act-On, Gleanster, Pantheon, More
Feature
Article
Jobs
Recession Relief: New Job Openings at Google, Salesforce, Atlassian, Edelman, Squiz and Facebook (18-Jan-13)
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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