Articles
Tag: video content
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3 Keys to Getting Started With Video Content Marketing
B2B marketers are using video content to drive sales. Here's how you can kickstart your B2B video marketing strategy.
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How Vertical Video is Changing Content Marketing
There was a time when vertical videos were considered the ghastliest site on the internet. Not any more. as marketers begin to embrace them.
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Top 15 Enterprise Video Content Management Systems
With demand for video increasing, video content management systems are being drafted in to help manage the chaos, but which solution is right for your business?
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Why Now Is the Time for Live Video
Live video: An opportunity to be seen and heard.
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Gartner: Brightcove, MediaPlatform, Kaltura, VBrick, Panopto Lead in Enterprise Video
Enterprise video content management system vendors offer different messages and strategies, which creates a "confusing" marketplace, Gartner analysts maintain. The analysts made this observation in the Magic Quadrant for Enterprise Video Content Management, released late last month.
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Panopto Makes Skype Video Searchable, Shareable
Skype for Business continues to attract a lot of love from third-party vendors — including Seattle-based Panopto. With this week's upgrade of its video content management platform, Panopto included Skype for Business integration.
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Google Buys Anvato For Hi-Spec Video Content Publishing
Every marketer's heard the message — you need more video content and you need it now. Until cloud computing, incorporating video content was difficult and expensive to do. While challenges remain, it’s getting cheaper, with more companies entering the market. The latest contender? Google.
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Forrester Ranks Kaltura, 6 Others Leaders in Enterprise Video
Knock us over with a feather: Video has gone mainstream in the enterprise. In a Wave released yesterday for Enterprise Video Platforms and Webcasting, Forrester Research describes video as an increasingly common channel for both internal communication with other employees and external communication with customers and partners.
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Ramp Introduces Native Video For SharePoint #smwest
Video for SharePoint or Office 365! Before this week, it was a pretty low key affair. Now Microsoft is launching a video service. And just yesterday, video experience provider Ramp released what it says is the first enterprise-class, self-service webcasting solution for SharePoint.
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Microsoft Adds Video Service to Office 365
Video and video management is no longer a missing link in Office 365. Microsoft is now offering Office 365 Video to its First Release customers. It will make it available to most Office 365 plans for enterprise early next year.
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Chaos in the Video Content Management Market
Enterprise video content management (VCM) doesn't really fit into enterprise content management (ECM). So it's not all that surprising that it has now developed its own space, however chaotic that may be. According to Gartner’s latest Magic Quadrant for Video Content Management, the video content management market is immature.
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Unleash the Power of Captured Video at Work
It’s no longer about one-to-one communication but rather one-to-many and many-to-many, enabling social business through user-generated content, and creating a collaborative environment that connects people, information and ideas. People are more likely to engage with and remember knowledge-based content over video than virtually any other format. Comscore found that every
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Gartner's MQ for Enterprise Video Content Management: Qumu, Kaltura, Polycom, Cisco, Brightcove
Of all media types, video can be the most complex to manage and the most difficult to quickly digest, but, for the appropriate purposes, it can also be the most effective. A new Magic Quadrant report from Gartner looks at the vendors who offer enterprise video management. The report, Magic Quadrant for Enterprise Video Content Management,
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Measure The Real Impact of Online Video
We know that video plays an important part of one's content strategy. Now that a variety of social media platforms have made it easier to create, upload and share video, measuring the performance or impact of this unique content is bring new challenges to marketers and advertisers. Today, BrandAds
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