Articles

Tag: viewability

  • Peek-a-Boo! Can You See My Ad on the Internet?

    Peek-a-Boo! Can You See My Ad on the Internet?

    Marketers and advertisers planning digital campaigns should first consider industry desktop and mobile standards. The objective: to make sure potential customers can actually see those ads on the Internet. That's the hope of officials at the Media Ratings Council (MRC).

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  • See What? B2B Marketers Takeaways on Ad Viewability

    See What? B2B Marketers Takeaways on Ad Viewability

    B2B marketers need to measure if people see their ads. Naturally, right? Industry insiders refer to this as "viewability." Google cares a lot about this. So should B2B marketers, said Elizabeth Harz, president of media at ADARA, a digital advertising platform based in Mountain View, Calif.

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