Articles
Tag: virtual reality
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Sitecore Consultancy Brings Virtual Reality to Web Content Management
The founders of a Sitecore consultancy have created an app that will allow Sitecore web content management users to deliver virtual-reality experiences. Nabil Orfali and Dennis Augustine, who co-founded Toronto-based TechGuilds, have debuted Peek VR for the Sitecore Experience Management Platform (Sitecore XP). The Sitecore consultants told CMSWire this brings
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How Retailers Can Prep for Augmented and Virtual Reality
For years, retailers have been bracing for their version of Armageddon because in their minds, the decline of shopping malls, hastened by customers’ growing preference for shopping online, signal a coming brick-and-mortar apocalypse. Yet in the US, a country with almost 7.3 square feet of retail space per capita —
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Marketers Cautious About Emerging Tech Investments, Bynder Says
Marketers may be interested in technologies like virtual reality, chatbots and beacons. But they aren't investing in them — at least not this year, according to a survey from Amsterdam-based Bynder, a provider of digital asset management software. Researchers asked marketers which technologies they plan to invest in this year.
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Tweet Jam: The Evolving DX Fabric #DXChat
Last summer you couldn't walk down the street without bumping into a person staring at their phone playing Pokemon Go. Google Home and Amazon Echo battled for voice-enabled device supremacy in December. And as clunky and at times infuriating as they can be, chatbots show no signs of going away
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Why Beacons and Virtual Reality Should Be Part of Every Marketer's Toolbox
It’s official — brands have lost the battle for control to users. That doesn't mean brands have no chance to take control of their narrative and experience, but they are certainly feeling the pressure. In a 2015 poll for Lithium by Harris Poll, six in 10 corporate executives worldwide
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Millennials Have Raised the Bar for Customer Experience - and Everyone Is Benefiting
The digital revolution has led to rapid change no one could have foreseen. Many of these changes are playing out in the customer service arena where consumer expectations seem quite different than those of generations past.
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Why Virtual Reality Is the Next Frontier for Customer Engagement
As technology advances, brands are finding new ways to engage with their customers. But what channels are driving this engagement? Let’s take a look back in time when the soon-to-be No. 1 social media platform was launched.
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How to Engage Customers in a New, Mixed-Reality World
Brands spend the lion’s share of their budgets where they know their audiences can be found: Facebook and Google. That’s why these two companies account for 80 percent of all digital ad spend (including mobile).
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Augmented, Mixed and Virtual Reality Promise Dividends Down the Line
Augmented, mixed and virtual reality represent one of the bigger business opportunities of the coming decade, along with the Internet of Things and Artificial Intelligence.
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Is Virtual Reality the Next Frontier for E-Commerce?
You’re standing in the middle of your favorite clothing store, looking around at the shelves of jeans, shirts and accessories. You walk to a rack of T-Shirts and flick through to one that catches your eye — the store has it in your size.
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How to Build Better Connections Between Brands & Consumers
Swarms of people from New York to Sydney are running about, staring and tapping intently at their eye-level phones. They’re playing the hit game Pokémon Go, searching for cute monsters that appear magically in playgrounds and parks.
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Think Virtual Reality Doesn't Make Sense For Your Brand? Think Again
Not too long ago, virtual and augmented reality seemed like exciting, but far off ideas. Fast forward to today and VR and AR tech is very real, and poised to explode —with 2016 expected to be the "tipping year" toward a $200 billion dollar industry by 2020. Where will
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Augmented Reality Bridges the Physical-Digital Worlds #GartnerDMC
SAN DIEGO — Augmented reality (AR) is giving marketers the ability to provide compelling, immersive customer experiences that help people find products and decide what to buy in whole new ways. During a presentation at Gartner's three-day digital marketing conference here, RJ Holmberg explained how AR bridges the physical and
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Virtual Reality, Indoor Mapping & Other Google I/O Treats
MOUNTAIN VIEW, Calif. — Google wants to make phones and tablets see the way you do — blurring the line between what's real and what's computer-generated. Its venture into what’s known as augmented reality is set to be one of the major highlights of the company's annual developer conference, Google I/O,
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