Editor's Note: Content Updated 1/9/2023.
The Consumer Technology Association's global tech event, CES, formerly known as the Consumer Electronics Show, opens Thursday, Jan. 5 in Las Vegas and runs through Sunday, Jan. 8. The show promises to be over 70% larger than CES 2022, with over 3,100 exhibitors representing 173 countries, territories and regions, and a show floor that is over 2 million square feet.
This year CES has a theme: how technology is addressing the world's biggest challenges. CMSWire is going to tell you what you can expect this year, and we will keep you up to date with the latest and greatest technology announcements from CES
For the First Time, the Metaverse Is on the Floor
This year, for the first time, CES 2023 will have a dedicated Metaverse area on the show floor. There will be exhibitors there, including Magic Leap, Microsoft, OVR Technology and SK, that will showcase groundbreaking sensory technology that is used to create immersive, interactive digital worlds.
A Web3 Studio — produced by CoinDesk — will be located in the Las Vegas Convention Center, Central Hall, and will be the focal point of the new Web3, Metaverse and Blockchain area at CES. Industry leaders and visionaries will discuss the most impactful Metaverse and Web3 developments across industries, technologies and capabilities.
Web3 and Metaverse programs this year will include:
- XR/AR/Metaverse – Revolutionizing Retail on Jan. 4 at 10 a.m.
- The Road to the Open Metaverse on Jan. 5 at 11 a.m
- Creating Applications in the Metaverse on Jan. 6 at 2 p.m.
- In the Zeitgeist: Metaverse Strategies for the Media and Entertainment Industry on Jan. 6 at 2:50 p.m.
Diversity and Inclusion Take Center Stage
Industry leaders have recognized that for innovation to grow to its full potential, there must be diverse voices and perspectives in order for businesses in the tech industry to flourish. As such, CES 2023 will be showcasing D&I champions, funders, thought leaders and pioneers and amplifying innovative women and diverse voices through keynotes and across the conference stages. Keynotes and notable speakers include:
- Women in Tech Q&A with HP’s Stephanie Dismore, Thursday, Jan. 5 from 11:30 a.m. – 12:10 p.m.
- Women in Consumer Technology will host the organization’s annual awards reception on Thursday, Jan. 5
- Women and Drones will host the 6th Annual Global Awards Jan. 5–7 to celebrate women in emerging aviation technologies
- Tech'ed Up: Crypto Aftershocks – What’s Next? Live podcast taping with Niki Christoff on Friday, Jan. 6 from 3 p.m. – 3:40 p.m.
- Innovation for All LGBTQ Meetup on Friday, Jan. 6 from 12 p.m. – 2 p.m.
- The Women of Inforum @CES networking reception on Friday, Jan. 6 from 4 p.m. – 6 p.m.
- Women In Tech Brunch in partnership with The Female Quotient and Black Girl Ventures on Saturday, Jan. 7 from 12 p.m. – 1:30 p.m.
- How to Build a Billion Dollar Network with Omi Bell of Black Girl Ventures and Meetup on Saturday, Jan. 7 from 3 p.m. – 6 p.m.
Exhibitors From Across Industries
Featured exhibitors this year include global tech powerhouses and promising entrepreneurs from around the globe, including:
The full list of exhibitors is far too large to list, but the CES 2023 website has a full listing that can be filtered down into 47 categories. The marketing category, for instance, has 142 exhibitors from a wide assortment of industries, while the Metaverse category has 162 exhibitors ranging from blockchain to VR & AR and everything in between.
Related Article: Is It Really Time for Customer Experience Professionals to Explore the Metaverse?
The CES Innovation Awards and NVIDIA
The CES Innovation Awards showcase outstanding design and engineering in over two dozen categories of consumer technology products. NVIDIA is awarding six companies for their innovative products that were built using the NVIDIA Jetson edge AI platform.
Interestingly, John Deere, well known for its farming vehicles and tractors, is the awardee for Best of Innovation in the robotics category and honoree in the vehicle tech and advanced mobility category for its fully autonomous tractor. The autonomous tractor features GPS guidance, cameras, sensors and AI that are used to perform essential tasks on the farm — without any operators inside the cab.
Another honoree is Neubility's Neubie, which is being recognized for its self-driving delivery robot, a cost-effective and sustainable alternative for delivery needs with the potential to ease urban traffic congestion.
A 3D map that is generated by Neubie can be used to alert those in the community about ongoing construction and environmental changes. By using end-to-end RaaS (Robotics as a Service), Neubility’s goal is to enable citizens to enjoy a safe community with smart logistics options.
Related Article: Has Augmented Reality for Marketing Finally Come of Age?
CES Updates From January 4
The Consumer Technology Association's global tech event, CES, officially begins tomorrow, Thursday, Jan. 5 in Las Vegas and runs through Sunday, Jan. 8.here is a recap of announcements leading up to the vent.
Solos Expands Collection of AirGo3 Smart Glasses
Solos, a leading manufacturer of smart glasses, today announced and debuted its 3rd generation, AirGo3 collection, including the AirGo3 PRO, a CES 2023 Innovation Award Honoree. The AirGo3 is the 3rd generation of Solos' AirGo smart glasses, and features a new SmartHinge™ that enables personalized front frame styles for fashion, sports, and everyday wear.
AirGo3 is equipped with all-day battery life, an advanced open-ear Whisper™ audio design that provides 360° spatial audio and what Solos describes as the highest sound level output among all smart glasses on the market. The AirGo3 also features a waterproof rating (IP67), so rain and spills are not a problem for the user.
Aeolus Announces Autonomous Dual-Arm Humanoid Robot
Aeolus Robotics today introduced aeo™, a dual-arm humanoid robot designed for a variety of service tasks such as delivery, security, eldercare, kiosk operation, and ultraviolet germicidal disinfection. aeo combines unique mobility with advanced functionality which enables it to perform tasks including opening doors, picking up objects and riding elevators.
Aeo is available as a robot as a service (RaaS) and features plug-and-play attachments as well as integration with third-party developers. The dual arms have seven degrees of freedom (DOF) which enable the robot to perform tasks with one arm while leaving the other arm free for mobility tasks.
NVIDIA Releases Major Update to Omniverse Enterprise
NVIDIA today announced the latest release of NVIDIA Omniverse Enterprise, which features increased performance, generational leaps in real-time RTX ray and path tracing, and streamlined workflows to assist teams to build connected 3D pipelines and create large-scale, physically accurate, virtual 3D worlds.
The release also provides support for cutting-edge innovations in the NVIDIA Ada Lovelace architecture, including third-generation RTX technology and DLSS 3, delivering up to 3x performance gains when used along with the latest GPU technology, such as NVIDIA RTX 6000 Ada Generation, NVIDIA L40 and OVX systems.
Additional features in the release include new Omniverse Connectors, layer-based live workflows, enhanced user experience and customization options such as multi-view ports, editable hotkeys, and lighting presets.
Stagwell Announces Specialty Media Formats Including Shared AR, QR Code Advertising and Travel Media Marketplace
Today at CES Stagwell, the challenger marketing network, announced a Specialty Media business unit that was designed to create net new brand and performance inventory. The unit will create media formats that provide brands with unique ways to reach, engage, and monetize key customer segments throughout sports, travel, retail, news, and dining.
Stagwell’s Shared AR Platform for Stadiums, called ARound, is a stadium-level augmented reality platform that is designed around fan engagement. ARound utilizes 3D spatial computing to map large-scale venues and localize content towards individual users, and will allow attendees to see and experience the same real-time 3D effects and participate in shared experiences.
Stagwell’s QR Code-Powered Advertising Platform for restaurants and bars integrates directly into digital menu and point-of-sale systems and serves contextual ads native to the customer's experience. The platform providesrich customer profiles and a new channel for the placement of relevant, dynamic messages that enhance a user's current experience.
Finally, Stagwell's Media Marketplace for Travel, Stagwell's Ink, has launched "The Travel Marketplace," which provides brands with access to 5 million passengers a day. The new platform includes access to a wide assortment of channels including airport TV screens, WiFi sponsorship, multi-channel digital and physical platforms, inflight entertainment, branded travel documents, and targeted social media.
WowWee Launches MINTiD Dog-E, The One In A Million Robot Dog
In one of the more unique announcements of the day, WowWee, a manufacturer of robotic toys and consumer entertainment products, launched Dog-E, a groundbreaking robot dog that is personalized for every owner through the use of over a million possible combinations of colorful lights, sounds, and personality traits.
Dog-E is an app-connected robotic dog that features life-like movements, audio sensors to hear sounds, touch sensors on its head, nose and the sides of its body, along with a persistence-of-vision (POV) tail that displays icons and messages. When Dog-E is turned on, the all-white pup comes alive and walks the user through the minting process in which its unique colors and characteristics are revealed. The minting process can be started by petting Dog-E’s head, touching its nose, or playing with it, among other interactions.
CES Updates From January 5th
Halodi Robotics Uses Ansys Simulation for Safe Humanoid Robots
Halodi Robotics announced today that they are using Ansys simulation software through the Ansys Startup Program to develop its humanoid robots, which are designed to work with humans in everyday environments. The company believes that humanoid robots can help solve the growing labor shortage and free critical personnel for more high-level tasks. These robots can perform tasks including patrolling buildings at night, stocking shelves, and executing logistical tasks.
Typically, until now most robotic applications have been limited to factories, where they have accomplished repetitive and precise movements. Halodi Robotics stated that its robots are capable of interacting with the world in the same way that humans do. For instance, Halodi Robotics engineers used Ansys to develop motors that are powerful enough to lift heavy packages in a warehouse while at the same time gentle enough to retrieve and hand a laptop to a human.
Bernt Øivind Børnich, chief executive officer at Halodi Robotics, said in the announcement that "Safety must come first when designing a humanoid robot that will interact with and work among people.” Børnich said that their goal is to engineer a product that is passively safe, making sure that if everything fails, the robot is still harmless.
AR Social Media "Arbeon" To Be Released at CES
AR specialist Arbeon today announced that it plans to release its AR social media app service at CES 2023. Arbeon's AR service provides various digital experiences, including social media, commerce, information search, and an AR content creation tool, to appear above objects in real space using its unique AR technology. Its AR methodology, which is called Arbeon, provides users with a digital experience that appears on top of objects that exist in the real world.
Arbeon envisions customers scanning a dish that was just served at a restaurant, and seeing real reviews of the dish, photos left by other customers, and a thank you message from the chef, along with side dish recommendations and a discount coupon. The users are then able to leave a comment directly above the dish with an AR card that can be seen by other customers.
Through its proprietary technology called One-Action—an object-scanning function—an AR social media world is designed where users can create their own AR content or watch others' experiences as soon as they scan any object.
Eye-Minders Announces Solutions to Decipher User's Inner World
Eye-Minders, a leading provider of “disruptive and enabling” technology for “deciphering one's mind,” today announced its first consumer-centric solutions. By analyzing a person's eyes with its software, Eye-Minders is said to be able to provide information on a user's interest, engagement, feelings and wellness. These new layers of information are designed to help increase AR/VR/XR usage by improving a user's wellness, enhancing the gaming experience, and improving monetization.
Although their website says that Eye-Minders is still “in stealth,” the company said that its algorithms can provide continuous, real-time valuable data on gamers' emotional states, level of interest, and engagement, which will help game developers adjust parameters and features to match the unique profile and gaming abilities of each gamer, with the goal of keeping the user longer in the game, resulting in increased retention for gamers.
Media Sustainability, Attention Matters, Marketing Analytics and More
During this first day of CES 2023, among the amazing keynotes and panels were several focused directly on marketing. At 10:00 – 10:40, moderator Amy Armstrong, director of global customer development at Amazon Ads, and Kirk McDonald, CEO at GroupM, presented a panel entitled Amazon Ads: How Media Sustainability is Shaping the Future of Advertising. This keynote delved into the why, how, and what’s next with media sustainability for advertisers of all sizes, and delivered with a promise that "bold change requires bold vision."
At 1:00 - 1:40, Mark Zagorski, CEO at DoubleVerify, Zena Arnold, SVP of carbonated soft drinks at PepsiCo, Eric John, VP at IAB, and Sarah Stringer, EVP head of US media partnerships at dentsu, presented a discussion panel entitled DoubleVerify: Attention Matters: Harnessing the Power of Attention Metrics to Maximize Advertising Outcomes. This panel looked at attention as the heart of advertising, discussed this paradigm shift in media measurement, and looked at the ways that brands are harnessing the power of attention to maximize advertising outcomes.
Additional panels included a discussion on the democratization of cleanroom technology and how it heralds a new era for marketing analytics, as well as a panel from Samsung on engaging gamers in the Age of Streaming.
LG NOVA Announces Its Selections for its Second Annual Mission for the Future
LG NOVA today announced the selection of companies for its second annual Mission for the Future, a global search for innovative concepts and transformative solutions that will have a positive impact on people and planet. Chosen from 2,170 submissions, these brands are joining the LG NOVA program with the potential to explore joint business creation with the company.
Some of these brands will be exhibited at the LG NOVA lounge at Eureka Park during CES 2023 to visually showcase its vision of the future built with solutions centered on improving the quality of life for everyone on earth. In the announcement, LG Electronics senior vice president of innovation and head of LG NOVA, Dr. Sokwoo Rhee, stated that this selection of companies and the growing LG NOVA universe demonstrate that there are solutions on the horizon to achieve the goal of making the world a better place, and emphasized that they are looking forward to working with these companies to accelerate their ideas to the broader market.
Attendees who visit Eureka Park will be able to take a closer look at LG NOVA's unique model of innovation through outside-in collaboration with upcoming and emerging technologies and can find out more about the brands involved in LG NOVA's focus tracks for its Mission for the Future, such as Digital Health, Display Solutions, Environmental Social Governance (ESG) & Electric Mobility, Metaverse & Gaming, Smart Lifestyle, and Open Innovation.
CES Updates From January 6
ASKA Announces World's First Drive & Fly SUV: ASKA A5
If George Jetson was at CES today, he would be ecstatic. ASKA announced the first fully-functional prototype of its ASKA A5 electric drive and fly Vertical Takeoff and Landing (eVTOL) vehicle. The world's first four-seater electric flying vehicle is the size of an SUV, and can travel by road, and up to 250 miles by air on a single charge. The ASKA A5 is going to be a part of the ASKA On-Demand ride service—which is expected to launch in 2026 in major cities—that will feature a fleet of ASKA vehicles.
The co-founder and CEO of ASKA, Guy Kaplinsky, stated in the announcement that the unveil at CES represents something that until now has never happened, but that humans have dreamed of for decades—a real flying car. Kaplinsky said that the ASKA A5 is a vehicle that addresses not only consumers but also has a significant business potential for emergency response use, military use, as well as on-demand ride-sharing mobility services.
To perform a vertical take-off or landing, the flying vehicle only requires a compact space, such as a helipad or vertiport. ASKA A5 fits in standard parking spaces, can be charged at home and EV charging stations, and runs on premium gasoline.
Timekettle Showcases Cutting-Edge Translation Solutions
Timekettle today debuted its latest self-developed translation technology HybridComm, which was developed with the prime goal of enabling natural and fluent cross-language translation for multiple real-life use cases. A pioneer of smart translation earbud technology, Timekettle's translation earbuds feature speech processing, simultaneous interpretation, and AI translation.
Recent improvements to its Hybridcomm technology have boosted translation accuracy, while its Tuborfast two-way simultaneous translation technology and BoostClean speech technology have enhanced the efficiency of communications fourfold over traditional handheld translators. Timekettle has endeavored to remove much of the awkwardness of the cross-language communication experience.
Timekettle's flagship WT2 Edge product, which it bills as the world's first truly simultaneous translator earbuds, will take center stage at CES 2023. WT2 Edge includes the latest vector noise reduction technology, is based on its Hybridcomm technology, and has undergone changes to improve both the hardware and software.
Jackery Wins Four Innovation Awards for its Portable Renewable Energy Solutions
Jackery, the well-known leader in portable power and green outdoor energy solutions, today announced that four of its green energy solutions have received CES 2023 Innovation Awards honors. Jackery's LightTent-AIR, a PV-powered tent that is equipped with thin and flexible gallium arsenide (GaAs) solar cells and features a total power output of up to 1200W, was named one of CES’ Best of Innovation Honorees.
Jackery's other product honorees include its solar power generator SG Explorer 2000 Pro, its portable wind-power generator Air-W, and its wheeled outdoor energy storage solution LightCycle-S1. Jackery is recognized for its ability to create portable clean energy solutions with extraordinary innovation, top-of-the-line quality, and versatile functionality that enable its customers to live more sustainable lives.
Jackery LightTent-AIR was announced as the winner of the CES Best of Innovation Award, and is touted as the future of camping through a combination of solar technology and a futuristic outdoor living solution. This provides LightTent-AIR users with a portable inflatable tent that offers 24/7 access to green energy.
Car IQ Debuts Vehicle Wallet That Lets Drivers Pay Directly from Their Dash
In a move that will delight the always-connected consumer, Car IQ Inc., the first payment network for cars, today announced its partnership with BlackBerry Limited to showcase a new in-dash vehicle wallet that connects vehicles to merchants and allows customers to pay directly from the dashboard of their car.
Car IQ will demo its embedded vehicle wallet, powered by BlackBerry IVY, that embeds payments directly in the vehicle. This will equip drivers with access to a one-stop shop for all their automobile requirements, such as paying for fuel, EV charging, tolls, parking, and service and repairs. BlackBerry will also illustrate how brands will be able to push offers and incentives to both drivers and passengers.
Car IQ Pay is now accepted as payment at over 21,500+ fuel stations nationwide, and now offers fleets and consumer vehicles the ability to pay without the use of a credit card. The process of using Car IQ is straightforward. Simply locate a participating gas station, input the pump number to Car IQ Pay, pump the gas, replace the pump and go on one’s way. Car IQ Pay completes the transaction and a receipt is sent to the account associated with the car.
Panels: Purpose in Marketing, Meta, Voice, and Storytelling
Today is another day of informative and thought-provoking discussion panels at CES 2023. From 10:00 – 10:40, Mastercard is hosting a panel called Purpose, Passion & the Future of Marketing. This panel will take a look at purpose as the key to unlocking deeper, more meaningful consumer engagement, and will discuss the importance—and controversy—of purpose and how emerging technologies are enabling marketers to reimagine what’s possible. Mastercard chief marketing and communications officer Raja Rajamannar will moderate the discussion, and will be joined by World Cup Champion, NWSL star and Black Women’s Player Collective organizer Crystal Dunn, along with Mike Blank, chief operating officer of Polygon Studios.
From 1:00 – 1:40, the panel discussion will turn to Meta: The Next Era of Connection. The conversation will look at the early movers that are shaping the metaverse ecosystem. Moderator Harry McCracken, global technology editor at Fast Company, will be joined by Mark Curtis, head of innovation Accenture song at Accenture, who will talk about his experience in leveraging VR to improve its own employee onboarding and learning experiences. The discussion will bring in Asmita Dubey, chief digital and marketing officer at L'OREAL, Michael Scogin, VP of strategic partnerships at NBCU, and Christine Trodella, VP of commercial sales at Meta. They will talk about the ways that they are building immersive experiences that help them reach their audiences and connect with them in new ways, and how cutting-edge brands are supporting the path to the metaverse.
From 2:00 – 2:20, the discussion will focus on Reimagining Customer Experiences: Integrating Voice into Digital Strategy. Tobias Dengel, CEO at WillowTree, discusses his belief that although voice device adoption has started to level out, it is far from dead. Dengel will tell attendees how consumers have demonstrated that they want voice, and how we can correct to make voice the medium of choice.
From 3:00 – 3:40, the focus will shift to Warner Music Group Storyteller: Storytelling & The Future. In this discussion panel, moderator Ben Blank, acclaimed filmmaker and president of WMX Media & Creative Content, will be joined by Evan Shapiro, award-winning film producer and Media Universe Cartographer, Benjamin James, CIO at GALE, Janet Balis, EY Americas marketing practice leader, and Ryan Ford, president and chief creative officer at Cashmere Agency, to talk about the evolution of storytelling and the importance of understanding your audience. The conversation will cover new distribution channels, innovative content formats, and the ways brands are thinking about storytelling today and in the future.
CES 2023 Wrap up
The Consumer Technology Association's global tech event, CES, wrapped up over the weekend. This year’s convention featured many cutting-edge devices, vehicles, personal health instruments, robots, televisions, computers, phones, toys, and more, as well as informative, entertaining, and thought-provoking keynotes and panels! We’re going to wrap up our coverage and tell you about some of the most unique products from CES 2023.
Twinkly Entertainment Hub Turns Video and Audio Into an Immersive Experience
The Twinkly Entertainment Hub is scheduled to be released this spring, and will feature an innovative algorithm that will allow users to seamlessly connect Twinkly lights to audio and video content, turning the content into a deeply immersive experience.
The new Entertainment Hub desktop application enables users to reflect on-screen visuals alongside any form of audio, effectively turning it into a LED Twinkly Light Show. Features include:
- Accurate Audio Synchronization: Visuals are created directly from the audio output source, providing responsiveness and accuracy of the music synchronization.
- Screen Mirroring: On-screen visuals can be reflected into a screen of Twinkly LED light.
- Real-time Control: The Twinkly mobile app and keyboard shortcuts for effect selection allow users to have complete control of visuals in real-time.
- RGBfy Synchronization: Users can connect the entire range of Twinkly products, and can choose between the 16+ million available colors.
Robosen Debuts Limited Edition Self-Transforming Optimus Prime
Robosen debuted a Limited Edition 19-inch self-transforming Optimus Prime collectible robot. The programmable robot—which uses 27 servo motors controlled by 60 microchips—is fully functional, and can drive, walk, speak catchphrases from Optimus Prime’s original voice actor, Peter Cullen, and play authentic "transforming" sounds as it transforms.
The Hasbro-licensed Optimus Prime robot can be controlled via voice or by using a mobile app, and features 80+ sound effects. Voice commands allow it to perform actions, and include 39 built-in phrasal instructions such as “move forward,” “roll out,” “move left/right,” “volume up/down,” “shutdown,” “open fire,” and “attack,” and more. The 19-inch Limited Edition retails for $999 and includes a 2-year extended warranty.
BMW Announces Its i Vision Dee Concept Car
BMW this year announced its i Vision Dee concept car which creates a "Digital Emotional Experience" for drivers. Dee, which BMW bills as “the first BMW with a digital soul,” is envisioned as “more than a means of transportation, but an ultimate companion.” Dee is able to express a range of emotions, and can speak, listen, and understand the driver’s wishes. Much like Kitt, the talking car in the TV series Night Rider, Dee’s voice can also be heard by those outside the vehicle.
Using its innovative E ink technology, the driver can change Dee's exterior color whenever their mood changes. This digital marvel can be seen as a portal to a digital realm. The driver touches one of the four Shy-Tech sensors on the BMW Mixed Reality Slider to project augmented reality scenes or full virtual worlds right onto the windshield. Once inside Dee's interior, the driver is greeted by their own personal avatar on the driver's side windows. Because Dee is currently a concept car, no prices have been disclosed, though one can imagine that it will not be cheap.
Rollkers' Personal Mobility Device Doubling User's Walking Speed
Rollkers this week showed off its prototype Rollkers sandals which feature tracks and motors on the bottom of the shoe, allowing the wearer to walk twice as fast without forcing them to change the way they walk. Thus far the product has been focused on R&D, but with the CES demonstration, they are poised to move on to the next stage of development and were actively seeking strategic partnerships at CES.
The company stated that wearers can travel at speeds of up to seven miles per hour, with a range of 30 minutes, and thanks to instinctive control algorithms, wearers are able to walk naturally, with no training required. By using Tracks technology, the Rollkers sandals are stabilized with no loss of balance.
Bird Buddy Previews a Smart Hummingbird Feeder
This week, Bird Buddy previewed a smart hummingbird feeder which allows users to capture pictures and videos of the often elusive hummingbirds. As the birds stop by for their dinner, the Bird Buddy uses artificial intelligence to identify the species of birds, and its camera module takes pictures of them and allows users to add their photos to their collection.
The new Bird Buddy hummingbird feeder uses the same camera as their original Bird Buddy feeder, so previous owners will be able to purchase the hummingbird feeder by itself, and move their camera from the older versions into this new one. The Bird Buddy hummingbird feeder is expected to become available later this year.
CES 2024 Anyone?
As CES 2023 wraps up, tech enthusiasts are already looking forward to the latest and greatest technology that will be presented at CES 2024. CMSWire will once again keep you up to date with details on what many say is the most influential tech event in the world.