Articles
Tag: augmented reality
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Why Snapchat's Product Is Booming
The company withstood Facebook’s best swing — now it’s growing fast again. Here’s why.
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Current and Future Uses of Digital Twins Across Industries
Digital twins are now being used across various industries to simulate real-world scenarios. But do they also hold the key to the metaverse?
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What's Behind Microsoft's Acquisition of Activision, Gaming? The Metaverse? Both?
Microsoft may have ideas about the metaverse with the Activision buy, but this deal is mainly about gaming. Here's why.
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Investment in Digital In-Store Experiences Gains Traction
Retailers are continuing to invest in their digital platforms and strategies, with a new focus on incorporating in-store digital experiences.
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Augmented Reality, Experimentation, Ecommerce and Your Customer Base
AR and VR have the potential to offer a more immersive online shopping experience compared with the past two decades of ecommerce.
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Did 2021 Marketing Technology Predictions Come True?
Bravo to anyone brave enough to make marketing predictions during the unpredictable days and months of the last few years. Let's see how they did.
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Microsoft, Facebook and the Future of the Metaverse(s)
Two main visions of the enterprise metaverse are emerging: Facebook's and Microsoft's. Here's how they compare.
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How Microsoft Mesh May Transform Remote Work
The AR, VR and mixed reality market is booming and Mesh could shake up how collaboration and communication happens in the digital workplace.
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Facebook’s Rebranding Embraces the Metaverse, But Not Everyone Is Convinced
Facebook has now been rebranded as Meta, with its CEO Mark Zuckerberg betting its future on the metaverse. But not everyone is convinced.
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Microsoft, LinkedIn, Teams Pulled Together, Google Offers up Spaces & More News
Microsoft adds muscle to Teams, Google offers everyone some Spaces, Automation Anywhere may be looking at an IPO and more digital workplace news.
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Why Facebook's Metaverse Is Still Only A Pipedream
Recently, Facebook CEO Mark Zuckerberg outlined Facebook's future in the metaverse. However it's still likely a pipedream. Here's why.
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Microsoft Talks Mesh Platform at Ignite, Google Expands Workspace and More News
This week, Microsoft outlined its future in AR and VR at Ignite, Google expands Workspaces, while BlueJeans makes Teams meetings better. All that and more.
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Has Augmented Reality for Marketing Finally Come of Age?
Without the limitations of more mainstream advertising models, has augmented reality finally come of age for marketing?
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How Virtual Reality Is Helping Remote Workers
Virtual reality technologies continue to gain ground in the digital workplace. Here's a quick look at some of its main use in the enterprise.
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