Articles
Tag: augmented reality
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Frictionless Customer Experiences Are the Best Customer Experiences
One thing quickly becomes clear when speaking with the digital leaders who are delivering new experiences and driving engagement strategies for major brands and organizations: the push to eliminate friction between customers and brands is more important than ever before.
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Sitecore Consultancy Brings Virtual Reality to Web Content Management
The founders of a Sitecore consultancy have created an app that will allow Sitecore web content management users to deliver virtual-reality experiences. Nabil Orfali and Dennis Augustine, who co-founded Toronto-based TechGuilds, have debuted Peek VR for the Sitecore Experience Management Platform (Sitecore XP). The Sitecore consultants told CMSWire this brings
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How Retailers Can Prep for Augmented and Virtual Reality
For years, retailers have been bracing for their version of Armageddon because in their minds, the decline of shopping malls, hastened by customers’ growing preference for shopping online, signal a coming brick-and-mortar apocalypse. Yet in the US, a country with almost 7.3 square feet of retail space per capita —
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How to Engage Customers in a New, Mixed-Reality World
Brands spend the lion’s share of their budgets where they know their audiences can be found: Facebook and Google. That’s why these two companies account for 80 percent of all digital ad spend (including mobile).
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Personalization Comes to Retail with Big Data, IoT and Augmented Reality
We’ve been told that we are special ever since we're little, but how special are we? I challenge you to find another person in the world that is exactly like you. That person probably doesn’t exist.
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CMOs: You Can't Predict the Future, But You Can Prepare
Growing up in England in the '60s, I was fascinated by a series of action-adventure TV shows produced by Century 21 Productions. The shows featured machines that travelled in space, underwater, underground and performed fantastic feats or flew at tremendous speeds.
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Augmented, Mixed and Virtual Reality Promise Dividends Down the Line
Augmented, mixed and virtual reality represent one of the bigger business opportunities of the coming decade, along with the Internet of Things and Artificial Intelligence.
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How to Build Better Connections Between Brands & Consumers
Swarms of people from New York to Sydney are running about, staring and tapping intently at their eye-level phones. They’re playing the hit game Pokémon Go, searching for cute monsters that appear magically in playgrounds and parks.
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Sorry to Say Marketers, But Pokemon Go is Shaping Your Future
Millions of people around the world are running around in circles, eyes glued to their phones as they try to capture small virtual monsters. I am, of course, talking about Pokemon GO. Since its release on July 5, the mobile game has grown to the point where it averages $2.5 million a day in revenue.
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Think Virtual Reality Doesn't Make Sense For Your Brand? Think Again
Not too long ago, virtual and augmented reality seemed like exciting, but far off ideas. Fast forward to today and VR and AR tech is very real, and poised to explode —with 2016 expected to be the "tipping year" toward a $200 billion dollar industry by 2020. Where will
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Google I/O: An Always Listening Assistant, Deeper Enterprise Push
MOUNTAIN VIEW, Calif. - Google will have a very deep and personalized role throughout your day should all the company's efforts announced at the annual Google I/O conference come to fruition.
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Augmented Reality Bridges the Physical-Digital Worlds #GartnerDMC
SAN DIEGO — Augmented reality (AR) is giving marketers the ability to provide compelling, immersive customer experiences that help people find products and decide what to buy in whole new ways. During a presentation at Gartner's three-day digital marketing conference here, RJ Holmberg explained how AR bridges the physical and
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Virtual Reality, Indoor Mapping & Other Google I/O Treats
MOUNTAIN VIEW, Calif. — Google wants to make phones and tablets see the way you do — blurring the line between what's real and what's computer-generated. Its venture into what’s known as augmented reality is set to be one of the major highlights of the company's annual developer conference, Google I/O,
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The Latest Reality on Augmented Reality
Beacons have become the new black of 2015 — highly desired by retailers to enhance the customer experience. Well, another technology, Augmented Reality (AR). is also gaining traction, although it’s more of an oldie that has come back in style. Augmented Reality introduces new dynamics for strategy and analytics.
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