Articles

Tag: vocus

  • HARO Founder Peter Shankman: Still Crazy After All These Years

    HARO Founder Peter Shankman: Still Crazy After All These Years

    You have to wonder what it feels like to be described as the guy who "redefined the art of networking" … " "a public relations all-star who knows everything about new media and then some" … or, better yet, "crazy but effective.

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  • New Vocus Marketing Suite Adds Social Customer Tracking

    Software vendor Vocus is out with the next generation of its cloud-based marketing and publicity suite, Vocus Marketing. Targeted at medium-sized businesses, the update adds mobile landing pages, campaigns, social customer relationship management (CRM) and enhanced tracking.

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  • Between the CMO and the CIO - The Chief Digital Officer

    In this digital economy, marketing and IT departments have to become BFFs in order to prosper. But can companies benefit from a go-between, such as a Chief Digital Officer? CMSWire spoke recently with Mark Gambill, Chief Marketing Officer of marketing cloud provider Vocus, to get his take.

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  • 4 Things to Know About the Brave New World of New Media #Demand13

    During the last 50 years or so, the marketing process has largely stayed the same. Since the advent of digital multichannel engagement  however, marketing has become a real-time endeavor. Customers are everywhere, even if you aren’t. People are talking 24/7 and listening to what they’re saying is crucial.

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  • 4 Trends for SMBs and Digital Marketing

    When it comes to digital marketing, bigger isn’t always better. Just ask those in small and medium-sized businesses (SMBs). Many are doing more with less, whether it’s smaller budgets or fewer employees, to optimize website, social media, and email for marketing/promotion. Despite their size constraints, a Vocus-commissioned Inc.

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