Articles

Tag: web marketing

  • Internet Marketing: 5 Ways to Spot an Internet Charlatan

    As Web and digital marketing become hotter and hotter, more and more of our field will experience an influx of people who will claim to be “experts.

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  • The Great Big Grand Web

    The Web has happened in a really big way, and most organizations have not adapted to the way it has changed the world. But they will. Organizations take time to change and adapt. That's the one big lesson I've learned since I started in the web business back in 1994.

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  • Is Fear Mongering and Fantasizing Still Effective?

    As the media loses readers and profits it becomes increasingly shrill. But is the public becoming more and more immune to the hyperventilating message? I have often heard it said that the news needs to make us feel bad so that the ads can make us feel good.

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  • Loopfuse and Acquia Bring Marketing Automation to Drupal

    Loopfuse and Acquia have announced the availability of the Loopfuse Integration module for Drupal. The module links Drupal installations to the commercial Loopfuse OneView automated marketing product.

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  • Social Marketing with Ease Using WordPress

    Social marketing is a term that seems to be on the tip of everyone’s tongue lately. Whether positive or negative conversation, it can’t be denied that the web is in the midst of an evolution right now. That evolution is the social web.

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  • America's Web Marketers Go On Getting it Wrong

    A new survey suggests that most planned web marketing campaigns by US companies do not happen on time, and that vital information is not getting from the desktop to the website quickly enough.The survey, conducted by SDL Tridion, found 68 percent of web marketing campaigns fall victim to delays,

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  • Honest Marketing Works on the Web

    The Web customer is not a fool. The specific reason they are on the Web is to compare and evaluate. Give them the facts.Some airlines have an incredibly underhanded approach to pricing. Aer Lingus is an airline I fly with almost once a week. It is dramatically better than it

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