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Tag: webcontent2008

  • Web Content 2008: Solid Web Infrastructure Needed

    Lisa Welchman's keynote speech on Web 2.0 and Web Operations Management was one of the top five sessions of Web Content 2008 (according to evaluation forms). Her message was simple, yet profound: you can’t do anything cool on the Web if you lack mature Web Operations Management practices. These practices

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  • Web Content 2008: Companies Do Not Have To Relinquish Control

    Day Two of Web Content 2008 started with Jerome Nadel, Chief Experience Officer at Human Factors International, speaking on Making 2.0 Work For You, Inside and Out. Within the first ten minutes, Jerome had already contradicted two points made during yesterday’s sessions. First, he talked about shifting the focus from user-centric

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  • Web Content 2008: Content Management Meets Facebook

    When you mention Facebook, most people immediately think “social network” (or perhaps “application overload”). Not many people will think “content management system.” Adrian Sutton, CTO at Ephox, spoke at Web Content 2008 today about the marriage of content management and Facebook. While the initial Facebook frenzy has somewhat cooled off

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  • Web Content 2008: The Challenge of Dynamic Content is Generating It

    At the Web Content 2008 conference today, John Lovett of Jupiterresearch was a knowledgeable and personable presenter in a tough time slot, and I have to say I was suffering from information overload at the end of the day. Nevertheless, I got some good tidbits. As a B2B marketer working

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  • Web Content 2008: Design is Content, Too

    This afternoon at the Web Content 2008 conference, Ken Walters’ PowerPoint for his presentation, Design is Good Content, was refreshingly elegant. Loved the font. He’s obviously a designer and a good one. (although I wanted to edit his and the rest of the world’s English for singular/plural compatibility.) Lots of

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  • Web Content 2008: The Creep of Marketing One-to-One

    In his presentation, Cross-Media Marketing 1:1 Marketing: Providing Personalized Content to Drive Sales, at the Web Content 2008 conference here in Chicago, James Michelson proved himself to be a highly sophisticated and knowledgeable marketer. With one-to-one, the goal is to get the right message to the right customer at the

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  • Web Content 2008: 5 Killer Tips for Marketing in a Connected World

    Here at the Web Content 2008 event today, one of the first break out sessions is being given by Michael Silverman of Duo Consulting on Marketing in a Connected World. Very simply, he provided five new rules for marketing. # Engage or be Tivo’d There is a need now to directly interact

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  • Web Content 2008 Kickoff Keynote

    Kicking off Web Content 2008 in Chicago is Dick Costolo from Google speaking on Hypersyndication and the Future of Media. Dick made up the word “hypersyndication” to refer to a world in which all content is distributed everywhere, where content is shared, remixed, socialized and put in places the original

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  • Web Content 2008 Proving Popular

    There are a lot of conferences on Web 2.0 happening this year. It's good to see people taking advantage of the knowledge, experience and insights of a number of industry professionals especially in the area of web content.

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