Articles
Tag: wilson raj
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How to Introduce AI Into Your Marketing and Customer Experience Practices
Artificial intelligence is fast becoming as fundamental to customer experience as CX has become to the business.
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Ditch Your Traditional Testing Tactics to Improve DX
For modern empowered customers, expectations for their digital experiences with a brand are always evolving. So it stands to reason that companies looking to compete for those empowered customers must keep up by constantly improving the digital experiences they provide.
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4 Ways to Modernize Your Marketing with Machine Learning
Machine learning is the marketing topic du jour. Marketers are turning to machine learning to find patterns in data and use analytically derived insights to predict future actions at a more finite level.
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7 Ways CMOs Can Build Value in a Digitally Exponential World
The average tenure for a CMO dropped almost 10 percent in the last year from 48 months to 44 months, representing the first decline in 10 years. According to the Spencer Stuart survey, CMO tenure peaked in 2014 at 48 months, which was more than double that of 2004.
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