The Wire (Page 205)

Fueled by AI-Powered Models, Built Specifically for the Channel, CreateAI Redefines Channel Content Creation & Customization for Vendors and Partners NEW YORK--(BUSINESS WIRE)-- StructuredWeb, the leading provider of enterprise-grade through-channel marketing automation (TCMA), announced today the much-anticipated CreateAI tool as part of the groundbreaking ChannelGPT platform. The company’s AI-powered solution aims to improve the way vendors and channel partners convey their stories to end customers, enhancing the corporate and channel marketing communication process.

Leveraged By the World’s Leading Tech and Financial Services Companies; Yahoo To Remain Largest Customer and Investor NEW YORK--(BUSINESS WIRE)--Today, Yahoo announced the spin-out of Vespa, its platform for applications that leverage AI and data online at scale, as a separate and independent entity to broaden accessibility of its technology platform. As part of Yahoo, external customers such as Spotify, Wix, major financial institutions, and more, have turned to Vespa since 2017 for a variety of AI needs – from searching millions of documents within a global organization, serving better data-driven online ads, or allowing AI-based language apps the ability to scale.

Dominik Pinter, CEO, and Bill Cunningham, new CRO of Kentico Kentico, a leading provider of digital experience platforms (DXPs), is pleased to announce the appointment of Bill Cunningham as its new Chief Revenue Officer. I’m excited to welcome Bill to our leadership team. He will help us to execute our commercial growth strategy, bringing our platform to the market after successful adoption among first partners ” — Dominik Pinter, CEO BEDFORD, NEW HAMPSHIRE, USA, October 4, 2023 / EINPresswire.com / -- Kentico, a leading provider of digital experience platforms (DXPs), is pleased to announce the appointment of Bill Cunningham as its new Chief Revenue Officer.

BELLEVUE, Wash., Oct. 3, 2023 /PRNewswire/ -- Nintex, the global standard for process intelligence and automation, today announced the appointment of Mini Peiris as its new chief marketing officer. Mini is an experienced B2B SaaS CMO who has led global marketing teams through periods of high growth and transformation, including executive roles with NetSuite (now part of Oracle), Ambra Health (now part of Intelerad), Elementum, and most recently as CMO of Doma.

LOS ANGELES, Oct. 03, 2023 (GLOBE NEWSWIRE) -- Elev8 New Media (“Elev8” or the “Company”), an award-winning boutique media and public relations (PR) firm specializing in securing media and press coverage for its client companies, is thrilled to announce the launch of its new Influencer Marketing division. This strategic move marks a significant step forward in Elev8’s commitment to providing comprehensive and innovative PR solutions for clients across all industries.

LOS ANGELES, Oct. 3, 2023 /PRNewswire/ -- Amidst the rise of AI-dominated content, WestMetric, a leading digital marketing agency, is proudly defending its controversial approach to SEO, emphasizing the critical role of organic traffic above vanity rankings. Artificial intelligence tools like GPT language learning models have opened the floodgates of shady "black hat" SEO practices.

Invoice automation solution streamlines processes and reduces costs for B2B buyers using Coupa to process supplier invoices CHARLOTTESVILLE, Va., Oct. 3, 2023 /PRNewswire/ -- TradeCentric, the leading provider of B2B integration and automation solutions between eCommerce systems and eProcurement solutions, announces its comprehensive support for Coupa Invoice Automation. This strategic integration aims to bridge the gap between suppliers and buyers using Coupa, streamlining invoice management and drastically improving PO-invoice reconciliation rates.

New FieldRoutes® Operations Suite Integration Enables Targeted Marketing Automation to Field Service Providers MCKINNEY, Texas, Oct. 3, 2023 /PRNewswire/ -- FieldRoutes, a ServiceTitan company and a leading cloud-based and mobile SaaS provider for field service businesses, will be showcasing its integration with ServiceTitan Marketing Pro at PestWorld 2023 in Honolulu, Hawaii later this month. Marketing Pro pulls relevant data directly from the FieldRoutes Operations Suite and allows users to quickly create and schedule direct mail and email campaigns to engage and nurture customers for upsell, cross-sell, and renewal opportunities. "We've heard the calls from the industry for more marketing automation loud and clear, and we couldn't be more excited to bring the power of Marketing Pro to our pest and lawn customers," said Vahe Kuzoyan, president and co-founder at ServiceTitan. "With Marketing Pro, pest and lawn businesses will be able to leverage their customer's data to supercharge their business with more calls, booked jobs and higher customer spend.

The number of weekly brand-creator campaigns has grown 300% in the first month DALLAS--(BUSINESS WIRE)-- LTK, the platform that powers Creator Commerce™, today unveiled LTK Marketplace - the company’s latest innovative solution built to empower creators and brands to easily connect and collaborate on brand partnership opportunities. LTK Marketplace is an expansion of the company’s influencer marketing platform; brands have already invested more than $2.5B in influencer marketing through the LTK platform.

The pet food supplier saw an immediate drop in the amount of time spent answering customer inquiries, allowing the brand’s consumer care team to focus on high-priority initiatives NEW YORK--(BUSINESS WIRE)-- Emplifi, a leading customer engagement platform, today announced the Emplifi Service Cloud has made a significant impact on pet food supplier Freshpet’s customer care initiatives, improving outcomes and driving a more streamlined CX strategy. After implementing Emplifi Service Cloud, Freshpet’s consumer care team was able to reduce customer call volumes by nearly 40%, decrease wait times to speak with a live agent by 29%, and deliver a 97% match-rate for inquiries answered by Emplifi’s AI-powered chatbot technology.