The Wire (Page 206)

Agency’s Award-winning Video Team Outlines How To Use Video Before, During and After Events To Boost Engagement and Brand Affinity BOSTON--(BUSINESS WIRE)-- #BrandLoyalty -- Gusto — a Matter company that brings brands to life with award-winning video, animation and podcast production — today announced its guide to maximizing event return on investment (ROI) with video, showing brands the most successful video assets to use before, during and after events to help engage key audiences and create lasting brand affinity. Learn Why Video Should Come Before, During and After Your Event Here From tradeshows and investor days to product launches, award shows and more, the guide from Matter’s award-winning video team, Gusto, outlines the most effective video assets throughout each stage of an event to create the strongest engagement with your audience: Pre-event Teaser videos to highlight experiences, speakers and registration info Save-the-date videos with details about location and schedule Countdown and behind-the-scenes videos that drive excitement and attendance During Event “Hot start” videos for captivating kickoffs Live stream or pre-recorded segments to maximize participation and include remote attendees On-site testimonials that show the people, products and ideas in action Post-event Recap videos to capture the full event, select panels or keynotes Sizzle reels thanking attendees and keeping the conversations going “Companies invest a tremendous amount of time and money into events each year, often overlooking one of the most valuable tools available to them: video,” said Mandy Mladenoff, President of Matter. “The preparation and collaboration required just to have a presence at an industry event is immense, so trying to execute a strategic video strategy on your own can feel impossible.

October 3, 2023 By Abhishek Shrivastava, Vice President of Product, LinkedIn For B2B marketers, creating campaigns that reach and influence the right buying committee is no easy task, especially when resources are tight. And creating campaigns can often take hours - from developing creatives, to determining targeting, placement and bidding strategies.

Brightspot CMS 4.7 integrates with OpenAI to accelerate content creation. Other innovative features that improve the ability to build, manage, and optimize digital experiences include upgrades to the CMS search experience, new development tools, an enhanced alert system, and customized help guides.

CHICAGO, Oct. 2, 2023 /PRNewswire/ -- Naviant, Inc., a leading provider of Hyland and ABBYY intelligent automation solutions has partnered with Jadu, a leading provider of Web Experience Management, portal, eForms, and CRM software. Through the new partnership, the companies will deliver accessible, Section 508-compliant, automated solutions to enable organizations to streamline digital self-service offerings to their customers and constituents.

Van's General Store "Our mission is to break through the clutter, crafting narratives that deeply resonate with today's discerning audiences."” — Scott Carlson, Co-Founder and Co-Conspirator at VGS NEW YORK, NEW YORK, UNITED STATES OF AMERICA, October 2, 2023 / EINPresswire.com / -- Van's General Store (VGS) proudly announced today the dawn of a new era, where creativity seamlessly blends with marketing excellence, and generations unite to redefine the creative landscape. Artist and Ad-Man Scott Carlson, along with his co-conspirator Actor/Director Liev Schreiber introduces the evolution of VGS, a company that continues to disrupt industry norms by shaping immersive brand experiences.

Ecommerce businesses looking to sell their products via TikTok Shop in the US & UK will now be able to access the channel through Feedonomics for Marketplaces WOODLAND HILLS, Calif., Oct. 2, 2023 /PRNewswire/ -- Feedonomics, the market leader in product feed management and marketplace syndication for ecommerce businesses, today announced its direct integration support for TikTok Shop in the US & UK. Through this integration, merchants leveraging Feedonomics for product listing management and order syndication across hundreds of global shopping channels are now able to sell products directly on TikTok Shop through in-feed videos, LIVEs, and the product showcase tab. "Social commerce is a critical part of merchants' omnichannel strategies, and immensely popular platforms such as TikTok present an ideal source of highly engaged, purchase-ready shoppers who can increase traffic, improve conversion and grow revenue," said Matt Dornfeld, Feedonomics Sr.

The Northridge Group Aligns with RISE Technology Advisors and Uniphore to Bring Artificial Intelligence (AI), Assisted Agent Solutions to Fortune 500 Contact Centers CHICAGO, Oct. 2, 2023 /PRNewswire/ -- The Northridge Group, a leading contact center operations and Customer Experience (CX) consulting firm, proudly announces its partnership with RISE Technology Advisors to help large, complex enterprise-sized organizations improve customer engagement through the identification and implementation of smarter, more effective, and efficient contact center solutions that harmonize people, process, and technology. The combined expertise brings together an unparalleled breadth of business knowledge and insights across key industry sectors—healthcare, telecom, retail, energy, government, financial services, and others—as well as a suite of services that align with the evolving expectations of today's customers.

CHICAGO, Oct. 2, 2023 /PRNewswire/ -- Leading omnichannel fulfillment service provider and tech company OPLOG is excited to announce the appointment of former Amazon Regional Manager, Azeem Baig, as the company's Vice President of Fulfillment. Baig will play a critical role in OPLOG's mission of building a global fulfillment network, enhancing customer experience, driving operational excellence, and delivering unparalleled service on a global scale.

Offers customers flexibility, higher productivity and robust security AUSTIN, Texas, Oct. 2, 2023 /PRNewswire/ -- Contentstack, the leading Composable Digital Experience Platform (DXP) provider, today announced the integration of Amazon Bedrock into Contentstack Automation Hub and AI Assistant. This strategic move offers customers access to Amazon's newest AI capabilities, allowing them to select the best AI provider to match their needs.

Introduction of IntelePeer.ai and Company’s AI Hub reflects Company’s advances in AI DANIA BEACH, Fla.--(BUSINESS WIRE)-- IntelePeer, a leading provider of AI-powered communications automation solutions, introduces its new website: IntelePeer.ai created to align with its strengthened commitment to leading the communications automation market with best-in-class generative AI solutions. Additionally, the Company introduces its new AI Hub for facilitating the secure integration of AI technologies and customer data into its suite of Smart products to enhance customer interaction automation and workflow capabilities exponentially. “This evolution reinforces our strategic direction as AI being foundational to all our products and solutions moving forward,” said IntelePeer CEO, Frank Fawzi. “The contact center of the future will be radically different as businesses look to decrease their cost of labor by incorporating more AI-powered solutions into their customer service environments.