Customer ExperienceCMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.SPONSORED BYEditorialData Doesn't Lie: Why Customers Are Returning to In-Person Brand ExperiencesRead nowEditorialValue Stream Delivery: Rewiring Your Organization Around the CustomerRead nowNewsSalesforce to Acquire Fin for $3.6 Billion, Adding AI Customer Service Agent to Agentforce PortfolioRead nowWhat Is Customer Lifetime Value and How Is It Calculated?When AI Agents Can Act, Permission Rules Are the New GuardrailsAcknowledgement Is the CX Strategy Most Organizations Are OverlookingCustomer Trust in the Experience Era Starts Behind the ScenesThe Automation Era Is Over. Agent Empowerment Is What Comes Next.NiCE World 2026: The Platform Vision Meets the CX PractitionersExplore the Customer Experience Channel
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