GX, a Dutch Enterprise CMS vendor, has released an out-of-the-box module which embeds Google Analytics information in its flagship product GX WebManager. GX is participating in the Google Analytics API Private Beta program in order to deliver Google analytical data directly to GX end-users. With such an enhancement, users can monitor and optimize their Web site in an effort to increase traffic and optimize lead conversion.Before GX released the out-of-the-box module, users would have to access their metrics through separate and alternate formats. But now, using the new Google Analytics integration capabilities, users can retrieve "relevant information from the Google database and present it to all individual Web site editors, right where they need it and in a single well-known user interface" says Martin van Mierloo, product manager at GX. GX WebManager Interface
Thanks to "an innovative development approach and the ease of integrating pure Internet systems," GX WebManager allows users the opportunity to build and release new functionalities quickly and independently of the basic product. With such dedication, GX aims to provide regular updates that will work to evolve innovative new features that will immediately result in meaningful applications.The module is available as a component at GX's Internet marketplace.