Articles
Tag: google analytics
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How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis
A map to understand the customer journey across devices.
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Top 10 Things to Measure in Google Analytics in 2018
Digital marketing experts share their favorite Google Analytics tools and features that have been introduced or grown in importance in the past few years.
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What's Inside the Google Search Console Update
Google released an update to its Search Console that is slowly being rolled out to webmasters. Here's what you'll find inside
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Bring Mobile App Analytics Up to Speed With Google Analytics for Firebase
Google Analytics for Firebase is a performance tracking tool for mobile applications. It offers mobile-centric metrics, such as crash reports, in real time.
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Why Web Analytics Are More Important Than Ever
According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences.
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Google's Analytics Intelligence Brings Interactive Queries to the Desktop
People are getting more and more accustomed to asking their computer devices questions these days, so it shouldn’t be surprising that software outside of virtual assistants is beginning to accom
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6 Factors to Look For in an Analytics Solution
These days, it can seem like the only thing constant about software features is change. For example, Microsoft Excel existed for years before the advent of the ribbon, which we now take for granted as
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Google Focuses on the Customer Journey at Marketing Next 2017
Expectations were high for Google’s Marketing Next teleconference in San Francisco last week and the Mountain View-Calif.-based search giant didn’t disappoint in announcing its planned inn
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How Google Optimize Simplifies Site Testing
Marketers are always looking for ways to improve the response to their marketing content. And between the increase in connected devices and the ubiquity of programmatic campaigns, that need is greater
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Google AdWords Targeting Gets a Boost From Social Media
Paid search has traditionally focused on matching ads to search queries, but the ascendance of programmatic advertising, social media and mobile devices has dramatically changed that equation for toda
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Google Analytics Retools for Easier Data Insights
When Google recently announced changes to its venerable Google Analytics homepage, user reactions to the reboot reminded me of fans’ reactions when superheroes transition from the pages of comic
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Google Analytics Ties Site Quality to Sales with Session Quality Reports
Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over tim
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Behold, Google's Omnichannel Feedback Loop for Marketers
Google has rolled out a slew of new products aimed at helping marketers close the loop between online ads and offline activity.
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How Google Analytics User Explorer Can Improve Your Marketing Strategy
When marketers are developing personalized marketing campaigns, it's easy to feel overwhelmed. Say they encounter some disruptive behavior among a few individuals online: How do they decide whether th
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