Articles
Tag: google analytics
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How to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing
You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report.
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Google Analytics App + Web Simplifies Cross-Platform Measurement
Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.
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Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates
Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis
A map to understand the customer journey across devices.
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Google Analytics Data Retention: A New Feature for Keeping Data Safe
Google's new solution for controlling how long data is retained.
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Understanding Google AdWords Days to Conversion Metric and Notes
Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know.
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Top 10 Things to Measure in Google Analytics in 2018
Digital marketing experts share their favorite Google Analytics tools and features that have been introduced or grown in importance in the past few years.
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Understanding Google Analytics Audiences Report
A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors.
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What's Inside the Google Search Console Update
Google released an update to its Search Console that is slowly being rolled out to webmasters. Here's what you'll find inside
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Bring Mobile App Analytics Up to Speed With Google Analytics for Firebase
Google Analytics for Firebase is a performance tracking tool for mobile applications. It offers mobile-centric metrics, such as crash reports, in real time.
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Why Web Analytics Are More Important Than Ever
According to Forrester's recent Wave report web analytics are key to understanding customers and delivering awesome digital experiences.
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The New Marketo Google Partnership: What You Need to Know
Marketo announced a partnership with the Google Cloud Platform Aug. 24 which signals a “mind-blowing” convergence of marketing and advertising technologies and underscores the "scale and power of a public cloud infrastructure." Marketing automation practitioners and analysts shared these thoughts with CMSWire after Marketo announced its multi-year collaboration with Google
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Google Data Studio Makes Dynamic Report Building Easy
In February 2017, Google announced it was making Data Studio, which was formerly included in Google Analytics 360 Suite, available for free to any Google Apps user. After spending the last few months experimenting with Data Studio, I highly recommend leveraging the tool for your reporting needs.
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Why Google Beat AWS, IBM Watson, And Others in Forrester's Insight PaaS Wave
If you’re not familiar with the term "Insight Platforms-As-A-Service," fear not, it’s new. Forrester, the term's creator, thinks Google is the lone leader in the space. In its Forrester Wave: Insight Platforms-As-A-Service, Q3 2017 report (fee charged), analyst Brian Hopkins and colleagues Srividya Sridharan, Dave Bartoletti and Sara Sjoblom, defined
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