Articles
Tag: google analytics
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Google's Analytics Intelligence Brings Interactive Queries to the Desktop
People are getting more and more accustomed to asking their computer devices questions these days, so it shouldn’t be surprising that software outside of virtual assistants is beginning to accommodate those behaviors, too.
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6 Factors to Look For in an Analytics Solution
These days, it can seem like the only thing constant about software features is change. For example, Microsoft Excel existed for years before the advent of the ribbon, which we now take for granted as the useful toolbar displaying menu selections at the top of each spreadsheet page.
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Google Focuses on the Customer Journey at Marketing Next 2017
Expectations were high for Google’s Marketing Next teleconference in San Francisco last week and the Mountain View-Calif.-based search giant didn’t disappoint in announcing its planned innovations.
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How Google Optimize Simplifies Site Testing
Marketers are always looking for ways to improve the response to their marketing content. And between the increase in connected devices and the ubiquity of programmatic campaigns, that need is greater than ever before.
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Google AdWords Targeting Gets a Boost From Social Media
Paid search has traditionally focused on matching ads to search queries, but the ascendance of programmatic advertising, social media and mobile devices has dramatically changed that equation for today’s marketing strategists. In response to these trends, Google added Demographic Targeting to AdWords last fall.
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Google Analytics Retools for Easier Data Insights
When Google recently announced changes to its venerable Google Analytics homepage, user reactions to the reboot reminded me of fans’ reactions when superheroes transition from the pages of comic books to the world of big-budget Hollywood movies.
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Google Analytics Ties Site Quality to Sales with Session Quality Reports
Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over time. Maintaining high levels of quality is challenging but necessary.
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Behold, Google's Omnichannel Feedback Loop for Marketers
Bit by bit, piece by piece, Google has doled out new products and services for online marketers over the last several days. There was the Brand Lift to TV campaign offering, billed as showing marketers how TV ads increase Google and YouTube searches compared to YouTube campaigns.
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How Google Analytics User Explorer Can Improve Your Marketing Strategy
When marketers are developing personalized marketing campaigns, it's easy to feel overwhelmed.
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New Google Analytics App Improves the User Experience
Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its reporting app. A Google Analytics app has been available for a while.
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Google Analytics Takes On the Marketing Clouds
The Google Marketing Cloud isn't here yet. But it seems to be getting close. The Mountain View, Calif. search giant this week beefed up the premium version of its analytics platform with Google Analytics 360 Suite, a set of integrated data and marketing analytics products.
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How Google Shopping Insights Can Improve CX Strategy
When retail managers think of customer experience, a number of things can keep them up at night — from cart abandonment to customer service worries. And then there's inventory management. The volatility of what is available has been a classic business concern taught in just about every MBA course imaginable.
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Google Analytics Introduces Calculated Metrics
Analytic solutions providers continue to find new ways to incorporate data into reports, and Google is no exception. Google introduced a new beta feature to Google Analytics called Calculated Metrics. Calculated Metrics allow users to insert custom metrics derived from existing Google Analytics metrics.
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Now Google Analytics Lets You Check IoT Data
If you had to describe marketing analytics to your senior managers, would you describe its purpose as measuring website performance or device performance with respect to campaigns? Back when analytics was just web analytics, you’d probably lean towards website performance. But today you may need a deeper explanation.
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