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There's only so much you can talk about big data and customer analytics until you start to ask yourself "what's in it for me?" We know what big data can do if used effectively, but it may not be entirely clear how incorporating appropriate marketing analytics can improve the bottom line. Until now.
Learn from Top Performers
There’s a lot we can learn about the future of marketing analytics by looking at what top performers are doing. Companies that employ big data strategies to make smarter decisions have a few things in common - they put big data in the middle of their marketing decisions, and by doing such, improve their ROI by 15 to 20 percent. Additionally, they improve productivity by 5 to 6 percent.
Learning Opportunities
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
Jun
21
Retail Reinvented: A Masterclass in Creating Digital Experiences That Click
Hear how online retailers architect their digital experience infrastructure for peak traffic and demand
Webinar
Jun
21
The Feedback Loop: Accelerating Personalization for Exemplary Customer Experiences
Are you ready to harness the power of feedback in your personalization strategy?
Webinar
Jun
22
How to Succeed in Today's Engagement Economy
Doing true personalization at scale with marketing automation
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
How to Get From Here to There
We'd all like to be a top performer. We'd all like to improve productivity and boost our ROI, but we're not going to make that happen unless we make some key changes to the way we work. Best practices dictate that by adding automated engagement and actionable analytics into your marketing mix, you’re better prepared to meet the demands of the customer and predict future behavior. However, success also requires a new organizational mindset in which using big data to make marketing decisions is a priority and not an afterthought.
But it's more than just going through the motions, it's about putting data into action. If you are able to build stronger relationships with your customers, create better messaging, and access real-time information, you can improve the customer experience, as well as build a brighter future. Big data can be scary and overwhelming, but if you're able to change your company mindset to embrace its potential, it can improve more than your bottom line.
