Articles
Tag: customer analytics
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Drawing a Line Between VoC, Customer Experience and Customer Analytics
The line between VoC, customer experience and customer insights or analytics seems to be blurring: and that weakens the efficacy of all three.
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Why a Platform of Inclusion Is Vital for Data-Driven Diversity
Brands must leverage diversity in creative and data management teams or risk offending consumers.
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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FullStory’s Rage Grade Catches DX Frustration Signals in Websites, Apps
Atlanta-based FullStory — a Google-Ventures backed data analytics platform — yesterday unveiled Rage Grade, a new tool designed to help users identify and analyze what areas of their websites and apps are generating the greatest visitor frustration. Rage Grade builds 55-employee FullStory’s Rage Clicks feature, which was unveiled in 2015.
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Artificial Intelligence Is the New Business Intelligence
Artificial intelligence (AI) is a theme that’s been frequently dramatized by the entertainment industry. We see it in the form of humanoid figures with superhuman intelligence. These AI marvels work 24/7, nearly at the speed of light, yet they never get tired or complain.
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When MarTech and AdTech Converge, the Customer Wins
As a product marketer for a software company, I know that I must adopt an agile approach to keep my head above water and stay ahead of the latest trends in our complex, technology-driven marketing world.
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8 Ways to Segment Your Customer Data
I recently had lunch with some smart data scientists, marketers and general analytics folks when we started listing all the different ways we segment customer data, what kinds of data we search for when the answers are lacking, and how the wealth of data we have today can help us
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Putting Data to Work for You and Your Customers
Data defines the Digital Age. It plays an integral role in almost every aspect of our lives and has become the operative force in the evolution of commerce and technology.
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Personalization at Scale Depends on a Single Source of Customer Truth
According to the Association of National Advertisers, 83 percent of all organizations believe delivering relevant and personal experiences will differentiate their organizations.
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Telling Stories Through Data Visualization
Researchers believe storytelling developed and became part of our culture before language was fully established. Storytelling continues to be deeply woven into the fabric of our being today. It’s how we communicate information to our co-workers, friends and family. It drives the film, television and publishing industries.
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5 Ways Analytics Helps You Win (and Retain) Customers
Peter Drucker once said: “The purpose of a business is to create a customer.” In today’s world, successful businesses not only create customers, they find ways to keep and grow them. Businesses are increasingly turning to tools such as predictive analytics and machine learning to make that happen.
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5 Ways to Turn Customer Experience Data into Dollars
For most companies, there is no shortage of tools and services available to track customer experience.
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Forrester Names 4 Customer Analytics Leaders
As the volume and variety of data grows, so does the quest to make it actionable in the form of insights-driven marketing. But as Forrester is quick to note, few firms have the requisite budgets, technology capabilities or analytical skills to advance their analytics agendas internally, so they frequently turn
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Tackling Silent Customer Attrition with Analytics
Picture the ideal customer: a frequent shopper, highly engaged and loyal. But most business can tell you even the “ideal” customer can be fickle. She'll turn away (or be lured away) in an instant, without any warning.
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