This Week: Pitfalls of B2B Social Marketing + Metalogix Buys More of SharePoint Ecosystem

B2B Marketers: Social Success, Sometimes
Our series explores how B2B marketers sometimes try to do too much, and also, how those who know where their peers live and breathe will thrive.

Marketing Automation, Meet MailChimp
MailChimp's latest release shows it's serious about moving up the digital marketing value chain.

SharePoint Acquisition for Metalogix
Metalogix has been steadily buying up hefty swaths of the Microsoft SharePoint ecosystem -- and it's now acquired Idera's SharePoint business.

HR Needs Social Business
It’s not hard to think of many different areas where HR can leverage the work styles and communication styles of the social age.

Innovation -- the New Buzzword
Everyone's looking to innovate and change today. So how do you define change … and, more importantly, why should you bother?

IBM: Security Leaders Playing Catch-up
With the mobile device explosion, security leaders are still behind establishing BYOD policies.

Most Popular

• Bringing Content and Commerce Together
• How to Use TCPA Regulations to Your Mobile Marketing Advantage
• Big Data Bits Featuring Andreessen Horowitz, Data Elite, Mode, Actian, Kurobase, Databox
• Characteristics of Great Customer Representatives [Infographic]
• Hotter Than Hadoop - Introducing Hortonworks Data Platform 2.0

Editor's Picks

• Investments in Testing, Optimization Pays Off for Large e-Commerce Sites
• Apple vs. Microsoft: the Buyers Will Decide
• IBM Targets Government Business with Federal Cloud Computing Center
• Google Keyword Armageddon: Not as Bad as it Sounds
• Mining for Opportunities: Social Media in Next Gen Contact Centers

Around the Web

• 4 Ways To Create The Ultimate Customer Experience
• Pew: Reading news on Facebook mostly incidental
• Business viewpoint: Employers need to set social media policies
• SharePoint: Can it navigate the cloud, mobile curves ahead?
• What Justin Timberlake Can Teach B2B Marketers

Featured Events (all events | post your event)

• Oct 29 -- CMSWire + ARMA International Google Hangout: Live from ARMA International #arma2013
• Oct 30 -- CMSWire Tweet Jam: Do we still need DAM #CXMChat
• Oct 30 -- Webinar: How B2B Marketers Engage on Twitter
• Oct 30 -- Webinar: The Marketing-Driven Website
• Dec 03 -- Gilbane Conference Boston 2013

Featured Research 

• Report: How Top Retailers Are Leveraging Web Experience Technologies
• White Paper: Driving Conversions via Behavioral Personalization
• White Paper: The Beginner's Guide to Customer Conversion
• White Paper: 5 Reasons to Move from Document Management to ECM
• eBook: 3 Steps to a Successful Enterprise CMS Project