Twitter has announced a series of updates to its content sharing tool, Twitter Cards, which includes new mobile and usability features.

It’s All About the Customer Experience

Twitter Cards were launched in mid-2012 as a way for users to share expanded content in an efficient, media friendly manner. They also appear to be a replacement for Instagram. When Twitter Cards were first introduced there were three types of cards available: Summary, Photo and Player/Video, but users wanted to showcase other types of content so Twitter updated the service.


For mobile users, Twitter has introduced mobile app deep-linking, a feature that aims to narrow the gap between content creation, discovery and downloads. With this feature, users merely have to tap a link to view the content or download the app -- depending on if the app is installed on their mobile device. In order for companies and developers to use this new feature they just have to add a new set of markup tags to their applications.

There are also three new types of Twitter Cards that are as follows:

  • App: This card allows users to show general information about their app including the name, icon, description, rating and price.
  • Product: Allows users to showcase their product with an image and description, as well as two customizable fields where users can add additional details like a product rating.
  • Gallery: The gallery card allows users to share a variety of images in a preview-like manner.

In addition to these features, Twitter says it's also changed the way the cards are developed and shared, but says that this change is foundation based and that cards are more easily customized. The company also assures users that if they've already created cards they will continue to work despite these creation changes.

A Good Move for Twitter

Overall, Twitter Cards have received a lot of press and seem to be well-liked by the web community. According to Twitter's Jason Costa, they are currently being used by 10,000 developers, mobile apps and websites.

Edwin Kee found that the development and release of this product showed the microblogging network’s dedication to appealing to changing customer trends and needs.

It makes sense, really, to move forward in such a direction, considering how a company is never going to be able to survive on its own without making any changes to its business model to cope with the ever changing times,” he says.