Feature
The social media monitoring marketplace has been growing steadily. With so many tools available to help companies manage social media, it’s not always clear what can add value to the process. This week SocialVolt and Bottlenose have unveiled updates that are sure to help set their social media management platforms apart from the competition.
For SocialVolt and Bottlenose, their updates focus on making it easier for users to monitor conversations and gather insights relevant to their brands and messaging.
Flipping Channels
For SocialVolt, they added Channels to its social media management system (SMMS). Channels combines listening, publishing, moderation and risk management features in one all-encompassing solution and aims to empower users to thoroughly monitor brand conversations across social networks.
Monitoring the chatter around one’s brand is no easy task, so it’s particularly helpful that with Channels, users can monitor a number of networks, including Facebook, Google+, Twitter, YouTube and millions of blogs, while being able toengage immediately as needed. As well, users will be able to follow conversations about their brands and competitors by creating tags so they can track their voice across social media.
With it, Channels also brings a new sentiment engine that monitors the sentiment of relevant social conversations. Based on a series of scientific algorithms, all posts are immediately classified as positive, neutral, or negative, making it easy for users to gauge brand sentiment in real-time.
Bottlenose 2.0
At Bottlenose, they have released version 2.0 of their social media monitoring dashboard. When we last introduced Bottlenose, it was in private beta and we were impressed by how it organizes data to show at-a-glance what is important and what is trending relevant to one’s brand.
Learning Opportunities
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
Jun
21
Retail Reinvented: A Masterclass in Creating Digital Experiences That Click
Hear how online retailers architect their digital experience infrastructure for peak traffic and demand
Webinar
Jun
21
The Feedback Loop: Accelerating Personalization for Exemplary Customer Experiences
Are you ready to harness the power of feedback in your personalization strategy?
Webinar
Jun
22
How to Succeed in Today's Engagement Economy
Doing true personalization at scale with marketing automation
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
The newest version has significantly improved Bottlenose’s core technology, called Sonar, so that users are presented with an enhanced visual browsing experience. Users are presented with personalized, relevant tags in a graphic layout that shows those most important and relevant to your brand.
Bottlenose 2.0 also lets users consume pictures, video and read articles in-line within your streams, providing more author and message context so that it’s easier to view author data inline, threaded conversations and biographical information.
It's What They Say, Not Where They Say It
Both of the updates to these tools not only help brand and community managers better monitor engagement, but indicate a growing need to do so. Social media monitoring is evolving into engagement management, further emphasizing that it’s more about content, context and conversations than it is about where it all takes place. As social media networks expand and users spread out across them, it’s harder to be everywhere at once. Thanks to SocialVolt and Bottlenose, companies are well-equipped to keep their finger on the pulse of their customers’ activity.
