Feature
We saw some fairly brutal punches thrown this week. First, Google took Microsoft and everythingMicrosoft-related away from its staff, then kicked out a calculator that can estimate how much money your organization will save by switching over to the G side (they didn't direct this towards Microsoft users specifically, but come on). Meanwhile, Open Text re branded its social media product and added features aimed at attracting the enterprise.
Google Takes Microsoft Windows Away from Staff
Unless you've been living under a rock, you probably heard about China going in and -- allegedly -- swiping some of Google's source code. The Web giant pointed their finger at Microsoft's faulty security, as China 's attack was on computers utilizing Windows and Internet Explorer 6.
As a result, Google employees, which were previously able to request their preferred operating system, will now only have Linux or Mac to choose from.
Windows communication manage, Brandon LeBlanc,disputed the security claim: "Nothing is safe - all OS's and browsers etc. are at risk," he said. "We know Windows is a bigger target than others which is why we put an emphasis on security... Security is a big deal for us."
The decision was made shortly after Uncle G kicked out yet another tool for migrating Microsoft users over to Google. Built for end-users, Google Apps Migration for Microsoft Outlook moves e-mail, calendar and contact data from Outlook profiles, PST files and Exchange accounts straight to Google Apps.
How Much Money Can Going Google Save Your Company?
It appears that coming up with solutions that can convince non-Google people to go Google is the Web giant's favorite pastime. The recently released go Google cloud calculator is designed to give potential users an idea of how much they'll save by going Google in an easy-to-understand format. From what we can tell, all you do is plug in a few numbers and Google does the rest:
Making Social Media Safe for the Enterprise
The need to regulate Enterprise social media is pressing. Autonomy's own personal solution to the problem is called Autonomy Social Media Governance, a tool built to monitor and govern enterprise information on social media channels. Features include:
- Aggregation of content in news feeds, blogs and social media sites via connectors
- Policy-based monitoring of social media content posted by employees logged into the company networks
- Identification of social interactions taking place outside the firewall
- Search of all aggregated content
- Archiving for regulated content
- Analytics with reporting and trend analysis capabilities
- Escalation and workflow management
- Real-time insights into compliance status
"Social media is now a vital way to communicate and engage with customers in a positive manner to grow your business," explained George Tziahanas, Vice President of Compliance at Autonomy. "However, like every other customer-facing communication channel, regulated businesses need to govern, social media interactions pertaining to its company, products, or employees on social networks."
Learning Opportunities
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The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
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The Future of Contact Centers with AI at the Helm
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3 Steps to Unlock Your Customer Data and Drive Revenue
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AI for Marketers: Optimize Personalization Across the Funnel
Understand the benefits of utilizing AI across your entire marketing stack
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How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
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The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
RIP Open Text Social Media
No, it's not dead and gone forever--it's just been rebranded. Open Text Social Media is now known as Open Text Social Workplace (and the enterprise crowd goes wild). The re-branding comes complete with a new version of the product, which incorporates some business-y features such as:
Open Text Social Communities
Open Text Social Communities includes such functionalities as photo and video galleries, slideshows, comments, ratings, forums, idea management, profiling, microblogging, etc.
Open Text Social Workplace
Enterprise employees can interact and collaborate either in a stand-alone deployment, or as an integration with the Open Text ECM Suite and Open Text eDOCs.
Open Text Content Server Pulse
An update to Open Text Content Server, this product is about activity and content streaming via status updates and collaboration.
Architecting Participation with Enterprise Social Media
As much as you might like to, you can't force employees to engage. Fortunately, a handful of organizations (including BT, KPN, Nestle, Nokia and Philips) offered some sobering tips on raising employee engagement levels at the Connected Meetings Advanced Intranet & Portals event in Amsterdam.
The right ingredients include social media tools and openness policies, but, when it comes down to it, there's no secret science to getting employees to engage. There is, however, a lot of room for focusing on relevancy and refining with experimentation. Not to mention setting realistic expectations.
