The DAM Lowdown returns with: 8 Steps to Successfully Managing DAM Projects, How to Use DAM Workflow, Wells Fargo Leverages Atempo Products to Kill Videotape, Two Unique Perspectives on Content Marketing and a fresh bowl of DAM Stew.

8 Steps to Successfully Managing DAM Projects

DAM Lowdown regular Daydream makes available a new whitepaper targeted at project managers tasked with leading the implementation of a digital asset management system.

Entitled "The 8 Steps To DAM Success: A Manager's Guide To Planning & Costing Digital Asset Management Projects," the whitepaper was created in response to the mistakes the firm sees repeated in RFPs. I encourage you to read the whitepaper for yourself, but here are the eight steps to give you an idea of what to expect:

  • Choosing DAM Software
  • Defining the technical Infrastructure.
  • System set-up and configuration
  • Integration with other solutions
  • Data migration and ingestion
  • Training
  • Support
  • Extending the solution

How to Use DAM Workflow

DAM vendor Vyre updated its "On Brand" blog with the completion of a two-part series called "Finally, I have a centralized DAM! So, how do I find my assets?"

The first part of the series makes the statement that the key success factor for the implementation of a DAM platform is search ability. The articles go on to tie search ability to metadata and metadata to workflow.

The second part of the series focuses on workflow and the importance of the control it provides over metadata and taxonomy. The two-part article concludes with this important question:

Do you have a suitable and flexible system that ties all these concepts together to make your business more On Brand?"

Wells Fargo Leverages Atempo Products to Kill Videotape

One of the few banking institutions to survive the culling of the last decade, Wells Fargo continues to grow both in size and technological sophistication. Seeing the oft-reported writing on the wall about videotape, Wells Fargo has deployed both the Atempo Digital Archive and Atempo Time Navigator products.

The combination of the two products and the work of the Creative Services group within Wells Fargo has led to a digital workflow.

Two Unique Perspectives on Content Marketing

Two members of the North Plains team provide interesting perspectives on the concept of content marketing.

Writing on the Media Post Blog, Jeremy Sohn discusses the "Now" revolution in content marketing and the three key challenges being faced by organizations:

  1. Content Creation
  2. Content Management
  3. Content Distribution

Furthermore, Tom Albrighton writes on the Econsultancy Blog about the five stages of content marketing grief. Don't let the title fool you; the piece is focused on helping companies that are stuck in the past to find their way to the future.

DAM Stew

DG Acquires EyeWonder for US$ 66 Million

DG, a provider of solutions to the advertising and entertainment industries, has acquired EyeWonder -- the video and rich media unit formerly controlled by Limelight Networks.

The Tournament of Roses Chooses XOS Digital

The Tournament of Roses launches its digital network using technology provided by XOS Digital. 

Harris Corporation Improves Workflow for Broadcasters

As IBC2011 grows ever closer, Harris Corporation joins the legion of presenters in unveiling the latest editions of the NEXIO AMP advanced media platform, NEXIO Farad high-performance online storage system and Velocity 2.5 non-linear editing.

MyVault Now Available in the UK and Ireland

MyVault, the SaaS platform designed for the secure storage of private documents, is now available in the United Kingdom and Ireland.

BrandMaker Americas Partners with Rackspace

BrandMaker, a provider of marketing automation solutions, is partnering with Rackspace to take its offerings to the cloud.


Twitter Shout-out of the Week

@bart_lammertyn -- Last week we had a "No-nonsense" Sales Manager from ADAM Software. This week we have a "Cut-the-Crap" Sales Manager from ADAM Software. It appears that the Sales team at ADAM software is not to be trifled with. Regardless, I am thankful for their support and readership.

As always, thanks for your time and attention. I will see you next week.