If it’s June and you’re in Boston, then that means the Enterprise 2.0 conference is rolling around again. The annual event, which focuses on all aspects of social business, starts today with a series workshops and runs through Thursday, June 21.

Keeping Track of Sessions

Enterprise 2.0 runs a variety of session tracks, each focused on a specific area of social business. This year’s tracks include:

  • Analytics & Metrics: Chaired by Johna Till Johnson, President and Senior Founding Partner, Nemertes Research, this track will show you how to measure the success or failure of Enterprise 2.0 within your organization through activity and social network analysis, surveys, focus groups and activity logs.
  • Community Management: Rachel Happe, Principal & Co-founder of The Community Roundtable, leads a track that focuses on internal employee communities to help you to plan a community approach, select and train a community manager, create a methodology to measure community performance, develop and grow a community and understand how community fits into the larger business context.
  • Sales and Marketing: The Sales and Marketing track, led by Denis Pombriant, Founder and Managing Principal of The Beagle Group, offers ideas on how modern social techniques can help streamline the marketing and sales process and help organizations better understand revenue cycles to manage their businesses more effectively.
  • Video and Unified Communications: Irwin Lazar, VP of Communications Research, Nemertes Research, chairs this track exploring the convergence of unified communications, video, social and collaborative applications. Specific topics will include characteristics of successful deployments, how IT and business units are working together to realize success, and how organizations can address the underlying service requirements to meet performance and usability goals.

Get more information on these and other tracks here

Workshops Dive Deep

Today’s agenda is focused on workshops that provide a “deep dive” into key enterprise topics. The full list consists of:

Learning Opportunities

  • Insider’s Guide to Evaluating Architectures and Selecting Vendors
  • Organization Next: Bridging the Participation Gap – Networks, Learning and “Play”
  • Community Managers: What They Do. How To Be A Great One.
  • How Do You Measure That? Social Analytics Explained
  • Building a Unified Communications and Collaboration Roadmap
  • Next- Gen Enterprise Transformation Strategies: Highly Effective Techniques for Moving to Social, Cloud, Big Data and More

Keynotes and Speakers

Numerous expert keynote and guest speakers will offer their thoughts and insights on important topics and trends. A few notable speakers include:

  • Delivering Real-Time Customer Service: How American Airlines Has Enhanced the Customer Experience Through its Mobile Apps, by Phillip Easter, Director of Mobile Apps, American Airlines
  • Enterprise 2.0 in the Era of Big Data, by Andrew McAfee, Principal Research Scientist, MIT
  • Creating the Right Culture to Support a Social Business, by Jeff Schick, VP of Social Software, IBM and Wim Di Gier, Senior Global Project Manager Corporate Strategy & Development, LeasePlan Corporation
  • Putting Enterprise Social to Work, by Jared Sparato, Senior Director, SharePoint Product Management at Microsoft Corporation and Rob Gubas, VP, Global Marketing, Colliers International

Check out the full speaker list here.

CMSWire will be onsite providing live coverage and tweets, hopefully we will see you there!