This Week: Adobe to Buy Neolane for $600 Mil + Disruption in Social Business

2 minute read
Barb Mosher Zinck avatar

Marketing Automation in High Demand
Adobe has announced it will acquire marketing automation vendor, Neolane. It's main goal with this buy is to marry online and offline experiences -- something many organizations strive to do.

Social Business Requires Disruption
A good CIO has a strong handle on traditional analytics. But the smartest CIOs know that analytics mixed with a dose of design thinking is the key to social business success.

Learning Opportunities

Strange Bedfellows in the Cloud
While stranger couplings probably exist, few would have predicted two years ago, one year ago or even last week that Oracle and Salesforce would team up? The companies entered a nine year partnership this week to combine their cloud offerings. 

Forrester Report: 2013 Customer Experience Trends
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