...Touch me
Take me to that other place
Reach me
I know I'm not a hopeless case...

(Soundtrack for this weekly wrap-up: U2 - Beautiful Day)

Did you think Web Engagement Management (WEM) was the next big thing in Web Content Management? This past week might've proved we're moving well beyond WEM, when Adobe bid adieu to Day's independence days with the announcement of a planned acquisition.

It's time to say "Good Day!" to sir CEM - Customer Experience Management (Oh, don't roll your eyes at the yet another acronym). Adobe wants to buy Day partially for that -- next generation content management and multi-channel customer experience management. Stay tuned, we'll tell you more about #adobeday in the days to come.

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