News
The Gist
- APAC market expansion. 8×8 acquired Maven Lab to strengthen regional customer engagement.
- Platform integration. Moobidesk's messaging is merging into 8×8's CX platform.
- Enterprise impact. APAC enterprises gain improved automation, security and omnichannel communication.
8×8's acquisition of Singapore-based Maven Lab signals aggressive expansion into Asia-Pacific's high-growth enterprise messaging market.
8×8, Inc. on Jan. 7 announced its acquisition of Maven Lab, a mobile marketing and enterprise messaging company. According to company officials, the deal accelerates 8×8's strategy to deliver end-to-end customer experience across the region.
The acquisition expands 8×8's APAC-native messaging, automation and customer engagement capabilities. The company said the move strengthens support for enterprise and public-sector organizations requiring secure, high-volume communications with local relevance.
Maven Lab's platforms currently serve regional organizations in healthcare, media and transport, delivering millions of customer engagements annually.
Table of Contents
- Recent 8x8 Developments
- APAC CPaaS Market Context
- Maven Lab Brings Messaging, Engagement Capabilities
- Capability Breakdown for 8x8-Maven Lab
- 8x8 Background
Recent 8x8 Developments
8x8 drove significant platform innovation through AI integration throughout 2025. In April, the company unveiled major enhancements to its Platform for CX, introducing AI chat summarization, compose-with-AI tools and custom transcription dictionaries. Platform AI usage accelerated sharply in FY26 Q2, with overall AI interactions up 167% year-over-year.
The company expanded messaging capabilities, adding Rich Communication Services (RCS) Business Messaging across both its Contact Center and Communication APIs. The platform now supports WhatsApp carousel templates and Viber integration, announced in November 2025.
8x8 closed fiscal 2025 with $715 million in total revenue. Regional growth accelerated through a September 2025 partnership with Modica Group to extend capabilities across Asia-Pacific.
APAC CPaaS Market Context
Organizations across Asia-Pacific are accelerating CPaaS and enterprise messaging adoption to meet demands for secure, high-volume customer interactions.
Research indicates omnichannel strategies outperform isolated channel interactions, improving customer retention by 90% and engagement by 250%. Modern omnichannel contact center platforms enable businesses to engage customers across voice, chat, SMS and social messaging through unified interfaces.
The customer interaction landscape is undergoing fundamental change. Analysis of over 900 billion interactions points to a fivefold increase in automated engagements by 2026.
Leading platforms report significant AI uptake, with some vendors citing 75% year-over-year growth in AI-driven contract adoption. By unifying contact center, UCaaS and CPaaS capabilities, these platforms deliver intelligent routing, real-time agent assistance and self-service virtual assistants.
Cloud-based call center solutions are gaining traction across regulated industries. Regional data centers enable organizations to maintain data sovereignty while supporting distributed teams.
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Maven Lab Brings Messaging, Engagement Capabilities
We are bringing Singapore-built messaging and engagement capabilities together with 8×8's global scale, security, and CPaaS expertise so organizations across Southeast Asia and beyond can launch richer customer journeys faster, automate more intelligently, and communicate with greater reliability.
- Hiew Wee Soon, co-founder and CEO
Maven Lab
Capability Breakdown for 8x8-Maven Lab
The acquisition brings several capabilities to 8×8's platform:
| Capability | Description |
|---|---|
| Moobidesk integration | Maven Lab's cloud-based engagement platform merges into 8×8 Platform for CX |
| APAC-native messaging | Expanded regional messaging with local relevance and scale |
| Automation enhancements | Smarter automation and support for emerging channels |
| Enterprise compliance | Access to 8×8's regional data centers and enterprise-grade compliance |
| Fraud prevention | Advanced fraud prevention and authentication suite |
8x8 Background
8x8 targets mid-market and large enterprises seeking to unify customer experience and communications operations. Founded in 1987 and headquartered in Campbell, California, the firm offers a cloud-based suite combining contact center, UCaaS and CPaaS capabilities.
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