Articles
Channel: Content Marketing
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A Look at 3 Approaches to Content Monetization
Brands are always looking for ways to optimize the revenue they generate from their content, but which approach is best, subscriptions, ads or affiliate sales?
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Is the Cookie Crumbling?
We’ve asked marketing leaders what contextual marketing is, if it’s set to replace third-party cookies, and whether brands should get started.
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Written, Audio, or Visual: What Type of Content Should Your Business Create?
We’ve asked marketing experts which types of content brands should create and how they can formulate an effective content strategy.
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Why Your B2B Content Should Be Built for the Few
Read along as we explore what the primary purpose of B2B content should be and how brands can balance clicks and visits with content that appeals to key buyers.
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Content Distribution Strategy: Failing to Plan Is Planning to Fail
Brands put all their effort into producing content, but fail to have a content distribution strategy in place. We’ve asked content marketing experts why.
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Content Ideation: The Methods and Tools Necessary for Content Marketing Success
Coming up with unique and relevant content ideas that rank well and garner click-throughs is a crucial task for digital marketers now more than ever.
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How to Optimize Bottom of the Funnel Content
Bottom of the funnel content is vital in any customer journey. Here's how to optimize it.
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How SlideShare Can Help Power Your LinkedIn Marketing Campaigns
Want to add some oomph to your LinkedIn marketing campaign? We asked some practitioners how they use SlideShare to benefit their campaigns.
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How to Make Sure You're Getting the Most From Your Video Content
Is your business engaged in video marketing. Then you'll want to ensure you're repurposing video content to get the most value from your investment.
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How to Increase Blog Post Conversions
Blog posts falling on deaf ears (or...blind eyes)? Here are some strategies that can help increase your blog post conversions.
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Is SEO Empowering Your Content, or Restricting It?
SEO should undoubtedly be a part of your content marketing strategy but it shouldn't be the only factor, great content is still key.
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How to Use Google Trends to Boost Social Media Engagement
Google Trends has a lot of information for marketers. Here's what it is, how to use it effectively, and why it should be a part of your marketing arsenal.
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Your Old Blog Content Is a Goldmine
If your brand has been publishing a blog for many years, you might be sitting on a goldmine.
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How to Get the Most out of Pinterest Trends
Pinterest has a massive user base, but what’s most interesting for marketers is what those users search for. Here's where Pinterest Trends comes in.
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