News
The Gist
- BlueConic debuts Customer Growth Engine to drive data-to-revenue strategies. The platform uses AI and first-party data to link customer intelligence with measurable growth outcomes.
- Brands gain AI-driven tools for customer lifecycle optimization. The Customer Growth Engine supports acquisition, engagement, retention and revenue expansion initiatives.
- Real-time decisioning and privacy-first activation fuel execution. BlueConic’s AI-first architecture enables predictive insights, next-best-action capabilities and compliant customer data usage.
Table of Contents
- BlueConic Unveils Customer Growth Engine to Connect Data and Revenue Strategies
- Who Is BlueConic?
- Understanding BlueConic’s Customer Growth Strategy
- Target Audience for BlueConic's Customer Growth Engine
- Related Company Products and Services
- In Other BlueConic News
- Where to Learn More About BlueConic
BlueConic Unveils Customer Growth Engine to Connect Data and Revenue Strategies
Announcement Details
BlueConic announced the launch of the Customer Growth Engine (CGE), a new platform designed to help brands turn customer data into actionable revenue strategies. The CGE integrates AI-driven audience intelligence, predictive modeling and omnichannel orchestration into a single framework aimed at fueling customer acquisition, engagement, retention and expansion efforts. The announcement of the Customer Growth Engine was originally shared via a company press release on April 28.
Context and Background
Traditional Customer Data Platforms (CDPs) have primarily focused on consolidating and managing customer information. BlueConic's CGE aims to move beyond these functions by aligning data orchestration, AI insights and business outcomes in one platform. The company positions the CGE as a response to growing market demands for privacy-first, revenue-focused customer data solutions that support broader business decision-making, not just marketing campaigns.
Executive Commentary
"Businesses don't just need data—they need results," said Melissa Murray Bailey, CEO of BlueConic. "The traditional CDP market has focused on data collection and access, but we believe the future belongs to companies that can orchestrate data at scale to drive measurable business outcomes. That's why we're introducing the Customer Growth Engine—AI-powered, privacy-first and built to help brands unlock the full value of their first-party data."
"Our AI doesn't just personalize content—it shapes customer experiences, predicts outcomes, and helps businesses execute at speed," said Leo Carbonara, VP product at BlueConic. "As the intelligence layer between data and activation channels, the Customer Growth Engine empowers businesses not just to react to change, but to drive it."
Who Is BlueConic?
BlueConic is a standalone Customer Data Platform provider headquartered in Boston, with additional locations in the United Kingdom, India and the Netherlands. Founded in 2010, the company offers the BlueConic CDP, a platform focused on consolidating customer data from multiple sources to create unified profiles, streamline segmentation, and support cross-channel activation.
According to CMSWire’s 2025 Customer Data Platform Market Guide, BlueConic is recognized for its strengths in customer data visualization, segmentation capabilities and ease of exporting data to various marketing channels. Customer feedback highlights the platform’s useful features, although some users have noted complexity during setup and occasional challenges with platform stability.
BlueConic’s CDP is designed to serve a broad range of industries, helping organizations leverage first-party data for real-time personalization, customer journey optimization and marketing campaign execution.
Understanding BlueConic’s Customer Growth Strategy
| Theme | Description |
|---|---|
| Focus on revenue impact | The CGE is positioned as a platform for driving direct revenue impact rather than simply enabling marketing segmentation or campaign execution. |
| AI-first architecture | BlueConic’s AI tools aim to move beyond personalization to inform broader product, commerce and operational decisions based on predictive customer insights. |
| Privacy-first data activation | The platform is built around first-party data ownership and compliance with evolving data privacy regulations, reflecting shifting consumer and regulatory expectations. |
Target Audience for BlueConic's Customer Growth Engine
- Chief marketing officers (CMOs)
- Revenue operations leaders
- Senior marketing technologists
- Customer data platform managers
- Chief customer officers (CCOs)
Related Company Products and Services
BlueConic CDP
A customer data platform that consolidates first-party customer information for real-time segmentation and activation across digital channels.
In Other BlueConic News
Expansion of native interactive experiences
Earlier in April, BlueConic introduced native integration of interactive content tools into its CDP through Experiences by Jebbit. This update allows marketers to deploy quizzes, surveys and guided journeys without developer support, capturing first-party data directly in real time. The initiative reflects BlueConic’s broader strategy to unify customer engagement and data activation within a single ecosystem.
Where to Learn More About BlueConic
- Visit the BlueConic website for more information on the Customer Growth Engine and other solutions.
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