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The 2026 State of CX Outsourcing
The Gist
- Security integration launched. CrowdStrike Falcon Shield now connects with Qualtrics Platform.
- Enhanced data protection. Real-time visibility and automated controls cover user activity and access.
- Impact on security teams. Security and compliance leaders gain stronger safeguards for sensitive experience data.
CrowdStrike and Qualtrics want unified SaaS security to become table stakes for enterprise experience platforms.
The two companies on Feb. 19 announced a new integration connecting CrowdStrike Falcon Shield with the Qualtrics Platform. According to company officials, the integration provides organizations with real-time visibility and automated protection for user activity, permissions, configurations and data access.
Security teams can now detect misconfigurations, flag unusual access, identify bot activity and enforce policies automatically within Qualtrics, the companies said. The integration is delivered through Falcon Shield APIs.
Qualtrics cited its own research indicating 53% of consumers rank data misuse as their top AI concern. Organizations that demonstrate trustworthy data practices see up to a 10-point increase in customer comfort with personalization, according to the company.
Table of Contents
- Trust in Customer and Employee Experience
- Integration Capabilities of Crowdstrike-Qualtrics
- New Era of Leadership for Qualtrics
- SaaS Security & API Integration Context
- Qualtrics Background
Trust in Customer and Employee Experience
Trust is the currency of innovation in business today, especially when delivering exceptional customer experience and employee experiences. Through this integration, our customers have the visibility and control they need to secure AI-driven workflows while moving at the speed modern business demands, as well as knowing their data is protected by the highest standards of security and ethics.
- Assaf Keren, chief security officer
Qualtrics
Integration Capabilities of Crowdstrike-Qualtrics
| Capability | Description |
|---|---|
| Real-time visibility | Continuous monitoring of user activity, permissions and configurations |
| Automated protection | Detects misconfigurations, anomalous access and risky integrations |
| Bot detection | Identifies automated bot activity within Qualtrics environment |
| Policy enforcement | Enables proactive, policy-based remediation |
| API deployment | Delivered through Falcon Shield APIs for scalable enablement |
New Era of Leadership for Qualtrics
Qualtrics has undergone significant transformation through leadership changes and strategic acquisitions. This month, the company appointed Jason Maynard as CEO, bringing in the former Oracle executive to lead its AI-driven strategy. Qualtrics also announced a $6.75 billion acquisition of Press Ganey Forsta in October 2025, marking one of the largest consolidations in the voice of the customer software market.
AI capabilities have become central to Qualtrics' strategy. The company unveiled Experience Agents at its March 2025 X4 conference—specialized AI agents designed to autonomously resolve customer and employee issues across channels. The company strengthened its AI credibility by securing FedRAMP High authorization in July 2025 and ISO/IEC 42001:2023 certification in September.
SaaS Security & API Integration Context
AI systems can detect anomalies in data access or usage that might indicate security breaches. Organizations leverage these capabilities to protect customer data more effectively as platforms handle increasing volumes of sensitive information.
Predictive analytics and monitoring tools allow automated interventions before customers are impacted. This proactive approach reduces frustration and builds trust through seamless execution.
However, integration remains a persistent challenge. AI systems connecting with existing CRMs, ticketing platforms, knowledge bases and communication channels require clear strategies and robust APIs.
Qualtrics Background
Aimed at customer experience, HR and product leaders in mid-market and enterprise organizations, Qualtrics was founded in 2002 and is headquartered in Provo, Utah. Its primary offering is an experience management platform that combines experience data and operational data, supporting customer experience, employee experience, product strategy and brand research.
The company serves over 19,000 clients globally across retail, healthcare, financial services, government, education, technology and hospitality.
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