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• Oct 30

  Sitecore Extends AI Personalization, Qualtrics Updates XM Platform and More News

  Sitecore, a provider of digital experience management software, announced  at its annual Sitecore Symposium this week that Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in ea...Read more

• Oct 29

  Choosing Martech Solutions by the Data Value They Provide

  What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis. In most instances, there is no single answer but rather a case-by-case evaluation. Continue reading...

• Oct 27

  How to Form the Right Questions to Gain Insights From Your Data Models

  Companies have adopted analytics faster than the Road Runner outrunning Wile E. Coyote. But choosing the right questions to ask analysts isn't as relaxing as watching a Saturday morning cartoon. Any given set of data can raise a considerable number of analytics and data exploration questions. C...Read more

• Oct 26

  Mining for Content Gold: 6 Tips for Honing Your Interviewing Skills

  Conducting an effective interview may not be what most people think of as a necessary marketing skill, but as organizations increasingly bring many elements of content marketing in house, it is a skill that can deliver outsized results. Continue reading...

• Oct 23

  Media Assets Are More Than Just Files, They're the Foundation of Experiences

  When most brands think about media assets, they think about the ways their teams can (or cannot) find the right images and videos needed to drive most engagement opportunities today. Continue reading...