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• Jun 15

  Agile Web Experience Management: Content as a Service

  Think about where web experience started. Web Experience Management (WEM) picked up where traditional, brochure-ware, static web content management ended. It provided a way to create more personalized, dynamic experiences as more consumers started using the web to find information and buy produ...Read more

• May 5

  Guide the Buyer's Journey with Web Experience Data

  Happy with your last purchase, you visit a brand’s website intent on buying more of its products. The website loads, and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Continue reading...

• May 5

  Oracle Keeps It 'Real Time' In Marketing Cloud Update

  Oracle continues to put its $1.5 billion marketing technology to use. The Redwood City, Calif.-based 120,000-employee giant released updates to its B2C cross-channel marketing cloud. The B2C capabilities, born out of the Responsys acquisition, include real time, behavior-driven p...Read more

• Apr 27

  Experiences: The 7th Era of Marketing

  Avid travelers have a unique lifestyle. They’re curious. They’re adventurous. And most of all, they value the experience of travel. Marriott sells hotel rooms. Or does it? Marriott is one of just a few companies evolving its marketing focus when it comes to engaging audiences. Conti...Read more

• Apr 27

  Go Big, Go Fast with Short-Term Campaigns

  Not too long ago the idea of cloud services as a utility encountered the skepticism of many in IT who had seen too many "Next Big Things" fail to make it beyond the "Next Big Buzzword" stage. Among the skeptics were a number who had themselves led innovation in IT. Continue...Read more