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• Sep 30

  Why Should the Potential TikTok Ban Matter to Marketers?

  Social media is always changing. Just when you think you've got it figured out, a new contender rises and manages to shift the landscape. TikTok is that new challenger. Continue reading...

• Sep 29

  Empathy Fuels Today's VoC Programs

  Voice of the Customer (VoC) captures a customer's expectations, preferences and aversions and tunes your customer experience (CX) activity accordingly. While VoC has been an important component of CX programs for years, COVID-19 has dramatically changed both its importance and its challenges. J...Read more

• Sep 18

  Using Social Media To Build Human Connections With Your Customer

  When customers interact with a brand, at times, it can seem as if they are interacting with a faceless being. This may have worked in the past, but in a world connected by a slew of digital devices and social media platforms, customers are craving a human connection. According to PwC, 75% Contin...Read more

• Sep 14

  Protecting the Digital Public Space

  “Domination” is Mark Zuckerberg’s favorite word. He illustrates better than most the domineering Tech Bros win-at-all-costs, use-all-means-to-get-to-your-ends approach. From the first time I heard him gush about “community” the hairs on my neck stood up. There was something deeply fake and dist...Read more

• Sep 11

  'The Hype Machine': A Warning for Our Times

  When I was a kid, I loved and hated scary movies. I didn’t eat mushrooms for years after seeing a B-movie where eating them turned you into a Toadstool person. Invasion of the Body Snatchers, with the main character named Myles? Even scarier. Continue reading...