Gigya is a Software-as-a-Service company providing technology that builds Websites social and integrates online businesses with social networks and identity providers. Gigya serves media and entertainment, news and publishing, commerce, consumer goods, travel and hospitality, and non-profit industries.
- HQ Location
- United States
- Year Founded
Products by Gigya
This year has been a challenge for nearly every company across the globe. The importance of customer experience (CX) has significantly increased, as more people have started looking to digital channels because of the pandemic. It’s put into sharp focus the need for brands to accelerate their di...Read more
Digital marketing has been increasingly focused on consumer privacy with data. The expectation of privacy grows stronger among customers every year. Thus marketers must look for solutions that help protect permission, especially as technology is evolving. Continue reading...
According to a Pega Systems study, 35% of businesses have a C-level sponsor for CX and in 36% of companies, it’s led at the director level or below. Yet C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program. Continue reading...
Many brands use key performance indicators (KPIs) to understand if their sales, marketing and advertising campaigns have been effective. There are also many KPIs that can be used to measure the effectiveness of a brand’s customer experience initiative through all of its channels. Continue readi...Read more
Have you ever driven over a mountain pass on an interstate highway? This year has often felt a lot like driving up the world’s steepest road, as businesses and teams max out their energy and resources to keep moving in the right direction. Continue reading...