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• Sep 22

  Spotify Video Ads Expands Choices for Podcast Marketing Strategies

  Earlier this year, Spotify released Ad Studio, a user interface for its burgeoning podcast ad service. The shift to remote work has made podcast programming competitive against social media, digital communities, online platforms and traditional media as an advertising placement choice. Continue...Read more

• Sep 21

  How Important Is Personalization in 2020?

  One of my a-ha moments from this pandemic has been the realization that behaviorally we are more alike than I thought. Continue reading...

• Sep 18

  Snowflake Sets Record IPO, Oracle Updates CX Service and More DX News

  Snowflake, a cloud data platform which includes hosting for Customer Data Platform (CDP) providers, sold 28 million shares and raised almost $3.4 billion from its IPO this week. The company is now valued at $70 billion. It is now the largest IPO in the software category. VMWare ra...Read more

• Sep 17

  Google Analytics Brings Predictive Metrics to App + Web

  Google Analytics launched its App + Web feature in 2019. True to its name, App + Web combines the dimensions and metrics of app and website data into one report view, to simplify reporting on customer behavior. I wrote about the details in this July 2019 post. Since then, Continue reading...

• Sep 17

  4 Ways Sales Development Reps Can Ramp Up Intent Data’s Impact

  As far as intent data use cases go, leveraging intent to support sales-development efforts may be the most common — even among B2B marketing teams, who are increasingly overseeing the sales-development role. According to a recent TOPO survey, “Selecting or prioritizing accounts” is the No. Cont...Read more