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  High-Impact Customer Experience Tactics

  Forrester’s The US Customer Experience Index, 2020  (paywall) found that 27% of brands improved their customer experiences in the last year, marking a significant jump following years of minimal gains. Continue reading...

• Jul 2

  How to Build Company Culture with Remote Teams

  Work always comes with challenges from overstuffed task lists and unclear communication to office bullies and apathetic bosses. But remote work puts the spotlight on a set of specific workplace issues. In Buffer’s State of Remote Work 2019  report, remote workers said their greatest hurdl...Read more

• Jul 2

  What Will 'Normal' Look Like in the Workplace?

  Everyone, including me, has been talking about working in the “new normal.” But this mindset has a few issues. The first is we aren't in a new normal — we're in an interim state. Continue reading...

• Jul 2

  The Heart of What Customers Need Now: Human Connection and Experiences

  The human health crisis has brought fundamental change to many aspects of our personal and professional lives, including the customer journey. A spring 2020 Forrester report, Winning the New B2B Buyer, found that the balance of the buying journey already had shifted from equal parts human and di...Read more

• Jul 2

  Gartner Finds CMOs Expect Better Times Ahead, Acquia Partners With Kibo & More News

  Most Chief Marketing Officers (CMOs) expect COVID-19's impact on the bottom line to be short-lived with better times ahead in the next 18 to 24 months, according to Gartner's CMO Spend Survey 2020 published this week. Continue reading...