Companies can make use of can make much more efficient use of their data by tagging their digital assets appropriately, which enables their users to search on then and categorize them in a more specific way. Tagging also reduces duplication across the company, especially from assets stored repeatedly on multiple users' desktop computers.

Those are some of the insights Mauro Baquero, a systems engineer at WAVE Corp., shared at CMSWire's DX Summit 2016.

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"To make the digital content much more interesting and engaging to the user — and to have a much better digital experience  — vendors can add bells and whistles that help users make better use of their products," he said.

Wave Corp. provides digital asset management solutions, enterprise content management systems and variable data publishing software for the publishing industry.