News
The Gist
- AI search integration. Bloomreach now connects its search tech to ChatGPT apps.
- Unified customer experience. Brands can deliver consistent product recommendations across channels.
- Retailer impact. Retailers gain control over conversational AI presence, improving personalization and relevance.
As nearly half of U.S. consumers now shop via ChatGPT weekly, Bloomreach is betting retailers need their search intelligence inside the conversation.
Bloomreach on Jan. 12 announced Loomi Connect, a product that makes the company's product discovery technology available through the Model Context Protocol (MCP). The integration allows brands to connect their ecommerce search intelligence directly into ChatGPT apps on the OpenAI marketplace.
The same algorithms and data points that drive conversions on a retailer's site can now power how products appear in AI conversations, according to the company. Bloomreach cited a survey of more than 1,000 U.S. consumers showing nearly 50% shop with ChatGPT several times a week or more, and 41% would choose it over shopping directly on an ecommerce site.
Loomi Connect is available now.
Table of Contents
- AI-Driven Search Reshapes Ecommerce Discovery
- Owning Conversational Channels
- Loomi Connect Capabilities
- Bloomreach Background
AI-Driven Search Reshapes Ecommerce Discovery
Conversational AI is transforming online shopping from static browsing into dynamic, intent-based commerce experiences.
From Static Pages to Generative Commerce
Traditional ecommerce — centered on product detail pages, cart additions and checkout flows — is giving way to what industry observers call generative commerce. AI now dynamically creates product pages in response to each shopper's question, turning static browsing into personalized journeys.
OpenAI's partnership with Shopify signals this transformation, enabling users to browse and buy directly within ChatGPT through natural language commands.
Code strings like buy_now and shopify_checkout_url found in ChatGPT's interface indicate an embedded purchase flow. Product cards with prices, images, reviews and Buy Now buttons appear within chat conversations, collapsing the traditional customer journey.
Technical Advances Enable Seamless Integration
OpenAI's Instant Checkout feature, powered by the Agentic Commerce Protocol developed with Stripe, launched with U.S. Etsy sellers and is expanding to over one million Shopify merchants. This transforms ChatGPT from a recommendation engine into a complete commerce platform.
Data Flow & Personalization Imperatives
The conversational AI market is accelerating toward $50 billion, with platforms deploying context-aware, multi-modal interactions that adjust responses based on purchase history. However, industry experts emphasize that AI innovation depends on data quality — even advanced AI struggles with outdated or incomplete content.
Effective personalization requires real-time data integration and consistent customer profiles across channels. This includes:
- Real-time product comparisons tailored to individual preferences
- Agentic bots that shop multiple sites simultaneously
- Personalized shopping experiences built around customer behaviors
- Natural language interfaces that feel conversational
Owning Conversational Channels
Brands need to take control of their presence on conversational channels, just as they did with email, SMS, and social media. Loomi Connect is here to help them achieve that, ensuring the same data and AI that our customers have been using to power their owned-channel experiences can now extend into conversational channels too.
- Raj De Datta, co-founder and CEO
Bloomreach
Loomi Connect Capabilities
| Capability | Description |
|---|---|
| MCP Integration | Connects product discovery tech to ChatGPT apps via Model Context Protocol |
| Algorithm Consistency | Applies on-site search algorithms to conversational AI recommendations |
| Interaction Data Capture | Feeds ChatGPT interaction data back into customer profiles |
| Cross-Channel Personalization | Enables unified personalization across ecommerce and chat channels |
Bloomreach Background
Bloomreach provides a commerce experience platform aimed at enterprise and large direct-to-consumer brands. Founded in 2009, the company offers AI-driven customer experience solutions including personalization, product discovery and cross-channel campaign automation across email, SMS, web and mobile apps.
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