Articles
Tag: ecommerce
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What Is Voice Commerce Missing?
Voice commerce hasn't exactly changed the face of ecommerce as we know it. What gives?
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Whose App Is it Anyway?
Pop quiz: should your company develop a mobile app?
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Decision Paralysis Is Real: Why Less Is Often More
The more options brands give people, the less likely they are to choose anything at all.
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Customer Acquisition in 2020: Best Practices
Without a solid customer acquisition strategy, growth efforts will be futile.
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Analyzing the Growth of the Ecommerce Subscription Model
Want this article delivered to your door every week? Sorry, not possible. But the good news is, the ecommerce subscription model is taking off. Here's why.
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5 Digital Experience Case Studies: Acquia, Adobe, Bloomreach, Episerver, Sitecore
We caught up with five customer digital experience technology providers to get their best customer case study. Here's what they shared.
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How Headless Technology Is Changing Ecommerce
The first wave of headless CMS emerged as a way to deliver content to the many, rapidly emerging touchpoints, and now the approach is surging in ecommerce.
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What DTC Companies Know About Delivering Great Customer Experiences
Digitally native and DTC companies know better than most that delivering consistency and engagement is critical to converting customers.
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Don't Let Your CX Efforts Go Bust Over the Holidays
Even the strongest customer experience program is put to the test during the holiday season. Here are some tips to prepare.
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The Top 10 Ecommerce Trends for 2020
Gartner analyst Mark Lowndes spoke at the recent Modern Commerce Day 2019, where he outlined the 10 ecommerce trends he’ll be keeping tabs on in 2020.
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Calculating Customer Value Delivered
Forrester has proposed a simple formula to help enterprises calculate how much value they deliver to customers. A recent shopping experience put it to the test.
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This Is Your Brain 'On Sale'
The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
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Customer Journeys Continue to Evolve: 3 Changes for the Year Ahead
New trends like direct to consumer selling are once again broadening the horizons of what we see as the customer journey.
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How Cashless Retail Changes Analytics Strategy
With the advent of cashless retail, consumers can shop via their smartphones, which can render a website less important in your ecommerce strategy.
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