Articles
Tag: ecommerce
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Scale, Automation and Personalization: The Balancing Act for Today’s Brands
Concepts around scale, automation and personalization continue to place significant burdens on technical and marketing teams.
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How Ecommerce Companies Can Make the Case for 'Headless'
By helping leaders understand headless beyond the buzzword, ecommerce companies will see immediate benefits.
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Is IBM the Canary in the Martech Mega-Vendor Coal Mine?
Is there still a place for all-in-one martech platforms in an era when services rule?
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What Is Contextual Commerce and Why It Can Be So Hard
Context commerce has been around for a while in theory, but is only now making its way into the consumer mainstream.
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How to Measure Your Ecommerce Success
A look into the factors that drive ecommerce success and how to use them to improve your own efforts.
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AR and VR Could Be Mainstream Sooner Than You Think
As AR and VR applications go mainstream, Gartner estimates that by next year 100 million consumers will use this tech to shop. But is that realistic?
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How Sticky Is Your Enterprise Search?
Companies devote time and money to perfecting their website's SEO. Now it's time to devote some of the same resources to internal search.
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7 Critical Elements of a Successful Supply Chain
The most important elements of a successful supply chain according to the experts.
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6 Factors Adding to Ecommerce Success
While the need for a good product (or products) is a given, some other factors can increase a brand's chances of ecommerce success.
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Social Commerce Gets Ready to Take the Global Stage
Thanks to advances and innovations by brands, many shoppers now complete their customer journeys on social media with the click of a (buy) button.
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5 Reasons Why Ecommerce Fails
Some businesses have been lulled into the belief that just because they set up an ecommerce site, the customers will come. That isn't going to happen.
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Why Mobile Customer Experience Is Still Lagging
Most firms still fall far short of excellent, or even good, mobile CX.
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Google Ups Its Ecommerce Presence With Shopping Actions
Google Shopping Actions aims to give Amazon some competition — while it shows promise, it still has a ways to go.
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Digital Transformation Will Create Profound New Mandates in 2019
While digital transformation isn't exactly new, 2019 will mark the year we start seeing our efforts come to fruition on a wide scale.
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