Articles
Tag: ecommerce
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3 Customer Experience Lessons Brands Can Learn From Amazon
When it comes to hyper-personalization and CX, Amazon is one of the first brands that people think of. What lessons can be gleaned from the tech giant?
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Personalization of Product Hierarchies: 3 Data-Driven Approaches
Personalization is a process of anticipating and meeting user needs. Starting with navigational constructs is an easy to validate way to begin.
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Are Supply Chain Shortages Damaging Your Brand's Customer Experience?
Logistical interruptions are causing supply chain shortages across multiple industries. What can brands do to keep customers happy in these circumstances?
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How Conversion Rate Optimization Improves Online Sales
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
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Freshworks Debuts IPO, Optimizely Launches Data Core Service & More CX News
Freshworks files IPO, Optimizely launches data core service and more customer experience and digital marketing software news.
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Providing Customer Experience While Maintaining Customer Expectations
Customer behavior has changed and there’s evidence it’s not going back. The new habits formed over the last 18 month in many cases are here to stay.
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Accenture Announced Its Intent to Acquire Experity
Accenture is working to acquire Experity, a leading provider of cloud-based customer experience and commerce solutions.
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Intuit Acquires Mailchimp for $12 Billion, D4t4 Updates Celebrus CDP & More CX News
Intuit acquired Mailchimp for $12 billion in a big boost for email marketing software, leading our news roundup in CX for the week.
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Refine Your Customer Experience With These 3 Strategies
As traditional retailers stage a comeback, how will it influence the customer experience?
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Online? In-Store? Get Ready for the Era of Phygital Shopping
The line – however slim – that existed between in-store and online retail experiences was eliminated during the COVID-19 pandemic.
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Are You Providing Course-Changing Digital Customer Experiences? Should You Be?
Is seamless the only thing that matters in building digital customer experiences? Research says no.
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ZoomInfo Acquires Chorus.ai, Amperity CDP Raises $100M & More CX News
ZoomInfo acquires Chorus.ai, Amperity CDP raises $100M, CSG acquires Kitewheel & more customer experience and marketing news.
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Marketplace Mayhem: A New Challenge for Brand Identity Kits
Marketers accustomed to managing brand consistency on their own websites and social channels are in for a challenge as they enter online marketplaces.
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3 Obstacles to a Great CMS Migration (And How To Overcome Them)
Undertaking a CMS migration can be a painful task, wrought with several challenges. Here are some of the obstacles you might face and how to overcome them.
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