Articles
Tag: ecommerce
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Should I Upgrade to Sitecore 10.1? 10 New Features to Consider
A walk through 10 of the main improvements delivered in Sitecore 10.1 for those debating an upgrade.
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Arc XP Releases a New eCommerce Experience
Arc XP, a cloud-based digital experience platform, has added a new B2C commerce offering called Arc Commerce.
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What the Reddit Stock Craze Can Teach Us About the Power of Influence
What happened with Reddit isn’t anything new in how human behavior is influenced by others' opinions. So how can you translate this to your ecommerce efforts?
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Is Marketing Localization The New Globalization?
The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization.
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How Content-Driven Experiences Can Help Brands Succeed in D2C
Direct-to-consumer isn’t just for D2C-native brands anymore.
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How Brick and Mortar Brands Plan To Ease Shoppers Back Into Stores
Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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Why Marketers Should Be Thinking About YouTube Hashtag Optimization
YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out.
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COVID-19 Changed Your B2B Customers for Good
Believe me when I say, COVID-19 has irrevocably changed your B2B customers and capsized traditional buying cycles.
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How Amazon's Just Walk Out Tech Will Change Shopping
To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
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How to Use Instagram Search Optimization: A New Kind of SEO
Instagram has introduced a new variation on its search, one in which marketers should consider as social media optimization, a complement to SEO.
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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Omnichannel Retail Hit the Tipping Point This Holiday Season
We’ve seen the trend toward digital and omnichannel shopping grow steadily over the past several years, but COVID-19 has greatly accelerated this evolution.
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The Pros and Cons of Building Your Own B2B Marketplace
Should you build your own B2B marketplace? Experts share their thoughts on the pros of cons of building a B2B-like experience for enterprise B2C business.
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The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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