Articles
Tag: ecommerce
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This Is Your Brain 'On Sale'
The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
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Customer Journeys Continue to Evolve: 3 Changes for the Year Ahead
New trends like direct to consumer selling are once again broadening the horizons of what we see as the customer journey.
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How Cashless Retail Changes Analytics Strategy
With the advent of cashless retail, consumers can shop via their smartphones, which can render a website less important in your ecommerce strategy.
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Meet the Middle Man in the Modern Ecommerce Supply Chain: Content
Technology has opened up new ways to get a product from the manufacturer to the consumer, but that doesn’t mean it's easy.
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How to Incorporate Pricing Into the Customer Experience
How many companies take the time to find out what their product is worth to their audience?
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The Growing Importance of Headless Systems in the Visual Economy
The rising importance of visual storytelling has been met by the rise in adoption of headless systems.
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Scale, Automation and Personalization: The Balancing Act for Today’s Brands
Concepts around scale, automation and personalization continue to place significant burdens on technical and marketing teams.
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How Ecommerce Companies Can Make the Case for 'Headless'
By helping leaders understand headless beyond the buzzword, ecommerce companies will see immediate benefits.
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Is IBM the Canary in the Martech Mega-Vendor Coal Mine?
Is there still a place for all-in-one martech platforms in an era when services rule?
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What Is Contextual Commerce and Why It Can Be So Hard
Context commerce has been around for a while in theory, but is only now making its way into the consumer mainstream.
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How to Measure Your Ecommerce Success
A look into the factors that drive ecommerce success and how to use them to improve your own efforts.
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AR and VR Could Be Mainstream Sooner Than You Think
As AR and VR applications go mainstream, Gartner estimates that by next year 100 million consumers will use this tech to shop. But is that realistic?
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How Sticky Is Your Enterprise Search?
Companies devote time and money to perfecting their website's SEO. Now it's time to devote some of the same resources to internal search.
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7 Critical Elements of a Successful Supply Chain
The most important elements of a successful supply chain according to the experts.
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