Articles
Tag: ecommerce
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6 KPIs to Measure the Omnichannel Customer Experience
This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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Ecommerce Stats to Inform Your 2021 Strategy
Not everything that worked in ecommerce in 2020 will bring more sales in the future, but understanding the trends will help guide your 2021 strategy.
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Converge Customer Experience and Digital to Thrive in 2021
The digital innovations that have been critical to survival over the past few months are here to stay, and are likely to continue evolving at a rapid clip.
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Building Digital Resiliency for the Post-COVID World
The real focus of digital transformation efforts should be building digital resiliency for after the pandemic. Here's what organizations can do.
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Avoiding the High Costs of Shopping Cart Abandonment
Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer-centric ecommerce practices.
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The New Normal: It’s All About the Experience
With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional, in-store experiences.
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7 Marketing and Customer Experience Tips for a Different Holiday Season
Marketers and CX professionals are bracing for an unprecedented 2020 holiday shopping season this year. Here are some tips to help guide your journey.
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Why Your Website Is Key to Accelerating Digital Transformation
A website is a business's public face to the world. In a moment of chaos or uncertainty, it is the foundation of trust, both internally and externally.
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4 Ways to Ensure Brand Trust During Turbulent Times
With consumer loyalty up for grabs now more than ever, here are four priorities brands can focus on to keep them in the fold.
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Meeting Customer Needs This Holiday Season
This could be one of the most challenging holiday seasons in memory for retailers with brick-and-mortar operations.
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How Do You Tell One Digital Cheese From Another?
Your brand inevitably competes against goods with similar characteristics and value propositions online. Structured data shows how to stand out from the crowd.
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Universal Events: Taking Triggered Marketing From Good to Great
Customers prefer brands that help them through their personalization efforts, rather than just showing that they know them.
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How to Use Instagram for Ecommerce
With 1B active users and a third having bought a product they discovered on the platform, the role of Instagram as a social selling tool is clearly growing.
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The Essence of Personalization: Read and Respond to Customer Signals
Is your company fluent in your customers' online body language? It's time to learn to read the signals.
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