Articles
Tag: ecommerce
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How to Use Instagram for Ecommerce
With 1B active users and a third having bought a product they discovered on the platform, the role of Instagram as a social selling tool is clearly growing.
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The Essence of Personalization: Read and Respond to Customer Signals
Is your company fluent in your customers' online body language? It's time to learn to read the signals.
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Retention, Not Acquisition, Will Be Hard This Holiday Season
Continue to put your customers first and make empathy a consideration for all campaigns moving forward. It’ll benefit your brand in the long run.
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Sitecore 10's Key Takeaways for Developers and Marketers
Sitecore updated its experience and commerce platforms and we've talked to experts to get their thoughts on this major update.
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The New, No-Touch World of Commerce: Reimagining Customer Experience
As the crisis persists, the new, no-touch world of commerce shows no signs of reverting to the pre-2020 landscape.
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Gregg Shupe: 'You Cannot Wait to Grab Hold of a Competitive Advantage'
Gregg Shupe of Progress discusses why now more than ever is the time for businesses to invest in DX and more in our latest DX Leaders interview.
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Where Businesses Are Investing in Customer Experience
Analysts weigh in on where they see businesses investing in customer experience during the coronavirus.
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Understanding and Adjusting to COVID-19's Impact on Ecommerce
The outlook for ecommerce is currently up in the air, industry leaders share what they’re seeing in online retail and tips for surviving the uncertainty.
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How to Use Sensory Marketing Online
Sensory marketing is a powerful tactic that targets at least one of the five senses in order to create a meaningful response.
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What Do Businesses Need in an Ecommerce Platform Today?
Easy integrations, fraud protection, secure online payment options, social selling: just a few of the things to look for in an ecommerce platform.
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The Psychology Behind Custom Product Purchases
Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization.
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Why the Future of Life Sciences Is Digital and Direct-to-Consumer
For decades, directly connecting with healthcare customers was not front and center in life sciences. That is changing.
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Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged
Combining real-time customer activity with historical data is the only way marketers can ensure they take each customer’s complexity into account.
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How Ecommerce Changed Marketing’s Drills vs. Hole Debate
When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content.
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