Articles
Tag: ecommerce
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How Content-Driven Experiences Can Help Brands Succeed in D2C
Direct-to-consumer isn’t just for D2C-native brands anymore.
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How Brick and Mortar Brands Plan To Ease Shoppers Back Into Stores
Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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Why Marketers Should Be Thinking About YouTube Hashtag Optimization
YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out.
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COVID-19 Changed Your B2B Customers for Good
Believe me when I say, COVID-19 has irrevocably changed your B2B customers and capsized traditional buying cycles.
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How Amazon's Just Walk Out Tech Will Change Shopping
To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
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How to Use Instagram Search Optimization: A New Kind of SEO
Instagram has introduced a new variation on its search, one in which marketers should consider as social media optimization, a complement to SEO.
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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Omnichannel Retail Hit the Tipping Point This Holiday Season
We’ve seen the trend toward digital and omnichannel shopping grow steadily over the past several years, but COVID-19 has greatly accelerated this evolution.
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The Pros and Cons of Building Your Own B2B Marketplace
Should you build your own B2B marketplace? Experts share their thoughts on the pros of cons of building a B2B-like experience for enterprise B2C business.
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The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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5 Ways COVID-19 Is Changing Customer Loyalty
Increased digital demand and the resulting product shortages are pushing customers outside their comfort zone and turning up the pressure on brand loyalty.
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3 Must-Have Customer Experience Strategies for 2021
Companies who want to stay competitive and retain customers in this changed world must quickly adopt a more customer-centric model than years prior.
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How to Show Your Customers You Care This Holiday Season
Brands must adapt their CX strategy to show customers gratitude and let them know that business will remain constant, even when everything else is in flux.
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6 KPIs to Measure the Omnichannel Customer Experience
This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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