Articles
Tag: commerce
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Why Marketers Should Be Thinking About YouTube Hashtag Optimization
YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out.
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Sitecore 10's Key Takeaways for Developers and Marketers
Sitecore updated its experience and commerce platforms and we've talked to experts to get their thoughts on this major update.
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What Do Businesses Need in an Ecommerce Platform Today?
Easy integrations, fraud protection, secure online payment options, social selling: just a few of the things to look for in an ecommerce platform.
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What Is Voice Commerce Missing?
Voice commerce hasn't exactly changed the face of ecommerce as we know it. What gives?
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What Is Contextual Commerce and Why It Can Be So Hard
Context commerce has been around for a while in theory, but is only now making its way into the consumer mainstream.
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SDL Updates Tridion DX, LinkedIn Overhauls Campaign Manager, More News
SDL announced a series of updates to its Tridion DX platform this week, Reltio released v. 2018.3 and more news in the digital experience space.
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Knowledge, Commerce and the Gig Economy
The "Gig Economy" is going strong and as more people are freelancing their skills, many are well on their way to becoming today's infopreneurs.
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What Organizations Need to Look For in an Enterprise Ecommerce System
There are dozens of ecommece systems on the market at the moment. Enterprises, though, need specific functionality to make it as successful online retailers.
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Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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Don't Confuse Ecommerce With Digital Experience
Not long ago, ecommerce was a trendy concept. It was a new way for us to do the things that we did before. Today, ecommerce is part of our lives. It fundamentally changed the way we do things.
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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader
Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015. Oracle was a “contender” in 2014
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Salesforce Adds Einstein-Powered Predictive Sorting to Commerce Cloud
Salesforce has infused "even smarter" artificial intelligence (AI) into its Commerce Cloud in order to provide more relevant offers during the online shopping experience.
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Gartner Picks 6 Leaders in a Crowded Digital Commerce MQ
The first thing you'll notice about Gartner's Magic Quadrant for Digital Commerce 2017 is that it's crowded. Very crowded. Although it lists 21 vendors in the MQ, Gartner suggests we ain't seen nothing yet. The Stamford, Ct.
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4 Digital Ad Inflection Points Marketers Can't Ignore
The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing consolidation by behemoth one-stop sellers, and a dizzying array of tools and solution providers all promising to be the digital-marketing holy grail.
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