Design platform Figma has made its AI-powered prototyping tools generally available to users across all subscription tiers.
The Gist
AI features launched. Figma AI products exit beta for general availability.
Prototyping democratized.Prompt-to-app tool allows non-technical users to prototype ideas.
Teamwide impact. Designers, engineers and product managers can work faster and collaborate more easily.
Figma announced on July 24 that its AI features and products, including Figma Make, are now generally available to all users after exiting beta. According to company officials, the prompt-to-app tool enables designers and product builders to create interactive, high-fidelity prototypes regardless of technical background.
The release includes tiered access based on subscription level, with Full seat users gaining complete access to AI features and sharing capabilities. View, Collab and Dev seat users receive unlimited draft files, while Starter plan users can share up to three Figma Make files with their team.
AI is transforming design workflows from specialized technical tasks to collaborative processes accessible to broader teams across organizations.
Figma entered the functional prototyping space in May 2025 with the launch of Figma Make, an AI-driven prompt-to-code tool in beta. The solution aims to bridge the gap between static design and functional UI through a conversational interface.
This development aligns with broader UX trends where AI integration is moving from assistant to creator. A 2024 McKinsey survey found 65% of organizations now regularly implement generative AI in at least one business area, up from one-third the previous year.
For marketing teams, AI-powered tools have heavily impacted content creation, enabling faster generation of consistent messaging across channels. According to industry experts, the technology can suggest improvements, generate basic content and test different versions to determine optimal performance.
Organizations adopting these tools are advised to align on prompting approaches and document guidelines to maintain brand consistency. While AI accelerates production, human oversight remains essential to ensure outputs meet brand standards and truly enhance user experience.
Design Mindset Shift for Designers, Engineers, Product Managers
Now designers, engineers, and product managers can all make high-fidelity artifacts to bring to the team for a more informed discussion. It’s a mindset shift that encourages you to play, take risks, and come up with more interesting solutions.
- Gui Seiz, Design Director at Figma
Figma’s Survey Traffic Calculator highlights oversampling risk (134.91% of available traffic allocated) and helps teams optimize research targeting by adjusting parameters like eligibility, sample rates, and cooldown periods.
Figma AI Features
Figma’s AI tools now support more than just design — they help streamline prototyping, image editing, and team collaboration across the product development cycle.
Capability
Description
Prompt-to-app creation
Natural language prompts generate interactive prototypes
Edit image
AI-powered image editing capabilities
Boost resolution
Enhances image quality automatically
AI credits
Included with all seat types with tiered access
Cross-team collaboration
Enables non-technical team members to create prototypes
Figma Background
Founded in 2012 in San Francisco, the company develops collaborative design tools primarily for product designers, UX/UI professionals and digital teams.
Product Suite
The platform offers browser-based design, prototyping and collaboration tools. Key features include real-time multi-user editing, developer handoff capabilities and integrations with popular workflow applications. The company also provides a whiteboarding tool for ideation and team workshops.
Market Focus
The company operates in the digital product design and collaboration software market. Its solutions are used by startups, enterprises and agencies seeking to streamline interface design and team communication. Typical customers include design teams, product managers and developers in technology-driven organizations.
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About the Author
Dom Nicastro is editor-in-chief of CMSWire and an award-winning journalist with a passion for technology, customer experience and marketing. With more than 20 years of experience, he has written for various publications, like the Gloucester Daily Times and Boston Magazine. He has a proven track record of delivering high-quality, informative, and engaging content to his readers. Dom works tirelessly to stay up-to-date with the latest trends in the industry to provide readers with accurate, trustworthy information to help them make informed decisions. Connect with Dom Nicastro:
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