When Deb Lavoy wants to quickly understand a website’s performance, she uses the magical three second test. Three things, three seconds. "An inhale and an exhale. That’s all you get from a website visitor. That’s the amount of time you have to get a person on board — at least a little bit. At least enough to earn their second breath to make your case," said Lavoy, the Founder and CEO of Narrative Builders and one of the speakers for CMSWire's DXSummit in Chicago in November. Read more.
Top Stories
What else got us talking this week:
Customer Experience
- 10 Brilliant DX Strategies to Win the Back-to-School Shopping Competition
- Align Your Customer Experience Priorities With Business Processes
- How to Sell Procurement on Your Digital Transformation Plan
- Marketo Founder's Account-Based Marketing Startup Nets $22M
Digital Workplace
- The Common Sense Guide to Employee Engagement
- The Problem With Microsoft SharePoint? People
- Appirio Says a Simple 'Thanks' Helps You Keep Your Best Workers
- Can You Engineer an Innovation Culture?
Enterprise Information Management
- The Evolution of Enterprise Software: 10 Ways in 10 Years
- How Security Is Integrated into DevOps
- Information Management: When Just Enough is More Than Enough
- Text Mining: An Opportunity Ripe for Enterprise Search Vendors
Featured Events
- Aug. 24 — [CMSWire Webinar] The Road to Cloud: Digital Experience Best Practices
- Aug. 25 — CMSWire Tweet Jam: Building Your MarTech Stack #DXchat
- Aug. 30 — [CMSWire Webinar] 5 Steps to Build an Engaging Digital Destination
- Sept. 21 — [Earley Executive Roundtable] Data Governance Success: Think Big but Start Small
- Nov. 14 — CMSWire's Digital Experience Summit 2016 in Chicago
Featured Research
- 5 Keys to Launching a Killer Website
- The Digital & Media Asset Management Evaluation Report
- 6 Key Steps for Marketing Automation Adoption Success
- Forrester Research: Digital Experience Technology Strategy
- E-Commerce Insights: What's Better Than a 5-Star Review?
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