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ICYMI: Customer Experience for the Long Haul, Meet Your Chief Marketing Optimist, More

3 minute read
Anthony Cusumano avatar
Catch up on the articles you may have missed from the week of Aug. 31.

The journey to amazing customer experiences could never have been described as linear, but CX leaders realize now that the trip is far more important than the end result — though is there ever an end to inspiring loyalty and satisfaction? Elsewhere, we look at ways to fast track digital transformation and the importance of optimism for marketers.

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