Feature
At a time when companies have more technology choices than ever before, it can become easy to get lost in the shiny bells and whistles and forget what really makes businesses work: relationships. Laurence Lock Lee long ago recognized the key role relationship networks play in the workplace, and understands the many technologies we interact with in our daily lives are only as effective as the connections they help to build.
As co-founder and chief scientist at Swoop Analytics, Laurence conducts regular benchmarking studies to find out what's working and what isn't on some of the largest collaboration platforms in use. Before Swoop, Laurence was a management consultant and a long-time lecturer in knowledge management.
'Always Favor the Customer'
What excites you about your field today?
Doing digital workplace analytics during a period of the most disruptive change ever to the way we work — that’s exciting!
If people could use only one word to describe you, what word would you want them to use?
Prescient
What’s one lesson that we collectively can’t seem to learn?
If it didn’t work the first time, there is no reason to believe that it will work the second time.
What work-related trend will you be watching in the year(s) ahead?
I think that organizations really haven’t worked out how hybrid working should work. The x days in the office and y days remote is naive. I’ll be watching for those organizations that can work it out the fastest.
Learning Opportunities
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
8
Attracting—and Keeping—Your High-Net-Worth Investors
Join PwC to dissect their recent survey findings on a specific customer subset — high-net-worth investors.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
On demand
AI for Marketers: Optimize Personalization Across the Funnel
Understand the benefits of utilizing AI across your entire marketing stack
What’s one work-related trend that surprised you? (could be from any point in your career)
The speed with which the internet took hold after the technology was opened up to public use. Also the success of the iPhone.
What’s the best piece of advice you ever received?
When faced with a difficult workplace decision, always favor the customer (internal or external)
If you could make one wish for your industry for 2022, what would it be?
Don’t rely on pure activity levels to measure success. Relationships are a better predictor of success in the longer term.
