Digital Asset Symposium New York City 2017


The 2017 edition of the popular Digital Asset Symposium (DAS) series, presented by the Association of Moving Image Archivists (AMIA), will include a wide range of educational sessions focused on the ongoing challenges facing digital asset management practitioners led by top experts in the field. Real-world presentations will explore the many facets of the life-cycle of content – from collection and maintenance strategies to delivery with the purpose of reaching new, bigger audiences. 

The 2017 DAS program includes:

MTV: Archiving the History of Music Television
From MTV Unplugged, Total Request Live and Beavis & Butt-head , MTV’s Vault is a music and pop culture goldmine with universal resonance. Viacom embarked on a five year digitization project, with the aim of digitizing all the premium content from MTV and VH1 from the last 35 years. The footage tape library consists of production source tapes, master tapes and audio source tapes which will be transformed into a curated digital library. Much of the programming that airs on MTV Classic today came from this project, and the channel will continue to showcase vault content.  This case study will present the steps that were taken in order for Viacom to support the digitization and preservation of these assets and look at the logistical, operational and technical strategies we employed to get us to where we are today. In addition, we’ll recognize our successes combined with project challenges both past and present

Automated Metadata
Media content managers yearn for an “easy button” that will help with the massive challenge of usefully tagging assets so they can be as discoverable and productive as possible over the course of their lifecycle. Automation technologies seem like they offer a promise of great potential improvements in this area. Metadata strategist Sally Hubbard will lead a discussion to talk about the state of the art of metadata tagging automation technologies, and where this is leading.

AI and its Role in Managing and Archiving Digital Assets
James Hendler is a recognized visionary, who, along with Tim Berners-Lee and Ora Lassila, created The Semantic Web. He continues to push the boundaries of thinking in computer science and artificial intelligence (AI) research with his latest book “Social Machines: The Coming Collision of Artificial Intelligence, Social Networking, and Humanity” that highlights the challenges and the possibilities of the interconnection of human and machine intelligence. Hendler’s talk will redefine the vision of how certain approaches in systems engineering can enable massive improvements in productivity for managers of information via sophisticated and increasingly intelligent algorithms, while at the same time leading to systems that perform in ways that are designed to work as naturalistically as possible for their human operators.

Netflix: Cloud-based Media Management and Distribution
In just 10 years Netflix has become one of the most successful media streaming companies and, beyond that, a significant creator of original programming. For this case study, a Netflix product manager will discuss the platform that powers their original video content workflows, and how it fits into an evolving architecture for the company.

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