Engaging Kids & Marketing To Parents Conference London 2017


Learn about changing family insights and evolving digital and social media trends to influence parents and engage kids for impactful content and exciting marketing. Create family-favorite brands which drive conversions, resonate with children and win over parents with responsible, trend-led channel & content strategies:

  • Kids’ trends: what are the latest crazes and what’s next?
  • Deliver what parents want for their kids: insight-led engagement strategies which secure brand advocacy and influence parents’ decision-making habits
  • Social media engagement with children: perfect the best content, tone and platform mix
  • Engage & influence parents on social media: deliver honest, engaging messages across social channels to raise brand awareness and advocacy
  • Create engaging, stand-out content: best-in-class insight to generate relevant content, boost ROI and enthuse parents and kids across multiple channels
  • Tech, tools & tantrums? Which platforms, devices and digital media are kids using and how can brands innovate to remain down with the kids?
  • Responsible digital engagement: innovative approaches to safeguarding digital-savvy children in an adult online environment
  • Maximize conversions across every channel: justify spend and inform future investment for sustained impact
  • YouTube done right: Harness user insights to identify, generate and distribute tailored video content for continued brand engagement and impact

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