Data is becoming a true enterprise asset. In today’s digital age companies needs to become more real-time and agile in order to compete successfully.  Thus, a firm foundation of quality (master) data is must to enable trusted decision-making, advanced analytics, performance management and data driven business strategy opportunities. This marcus evans event will focus on tackling challenges on the journey towards business critical master data saving money and bringing new business. For over 7 years this event has been a great platform for MDM leaders from multinational companies to benchmark and exchange excellent ideas.

Join this peer exchange forum to hear lessons learnt on the next levels of MDM maturity, predictive data governance implemented, winning and maintaining executive MDM programme sponsorship, advanced and low cost data quality management, real-time analytics and MDM, as well as success stories on customer MD, procurement MD, product MD and more. The event will consist of a mix of workshops, case studies and interactive roundtable sessions. The speaker panel is represented by very seasoned MDM practitioners with 15+ years of experience from MNC companies from a range of industries, each attendee is welcome to ask questions and join all discussions and networking sessions throughout the three days to ensure maximum value is obtained from this best practice exchange exercise.