Business Wise London 2015

Business Wise London 2015


Today’s consumers are increasingly asking big questions about what the good life looks like — and are expecting businesses to have some helpful answers that go beyond the ad copy.

Brands promise us all kinds of wonderful things, whether it’s adventure, status, romance, energy or a sense of calm. But it’s rare that the products and services on offer fully deliver on these promises.

So which companies are getting it right, which are getting it wrong, and what can your business practically do to engage the new wave of consumers and staff demanding more meaningful business practices? 

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