DMA Web Analytics and Optimization New York City 2017

Description

To most of us, analytics is a mystery; countless charts, graphs, lists and seemingly unrelated bits of information are supposed to tell you where you are having success, what to improve, and how it all works together.  No one tells you how to do it. You’re on your own. The DMA’s course on Web Analytics and Optimization is designed to answer questions for you and your company. 1. The course will start by covering the vocabulary, function and design of analytics. You’ll explore the foundations of what analytics are, where they come from and how to interpret the information. Proper set-up, coding and technical aspects of gathering the data are taught and explained. 2. Analytics programs are usually an “off the shelf” or “one size fits all” approach. To get data that’s specific to your business, you need to customize your analytics to your specific business. Goals, revenue measurements and campaign analysis is covered to help you develop a customized business approach for your analytics. 3. What does it all mean? This section covers the importance of data relationships and developing custom reports specific to your goals. Relating data sets and interpreting the information properly will result in amazing insights into visitor behavior. Your campaigns will transform as you develop a multi-channel analysis that enables a clear valuation of the success and comparisons of each campaign.

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