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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Plush teddy bear wearing a blue shirt and a call center headset, seated against a bright blue background, representing customer support or contact center service.
4 Contact Center Problems That Are Costing You Customers
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Editorial
Close-up photograph of a laboratory technician wearing blue gloves positioning a microscope slide beneath a microscope lens in a clinical or research laboratory setting.
AI Is Making Marketing Better at Watching Problems Happen
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Editorial
Ground crew member wearing a high-visibility safety vest and holding illuminated marshalling wands directs a private jet on an airport tarmac at night. The aircraft faces the camera as runway and terminal lights glow in the background, highlighting the coordination and signaling required to guide aircraft safely on the ground.
Why Customer Signals Get Lost Between Marketing, Support and Web Ops
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In an image created with AI, a colorful frosted cake is being sliced down the middle by a person holding a knife. The left half, decorated in blue and purple frosting with circuit-board patterns and a robot icon, is labeled “AI Agents.” The right half, decorated in peach, pink and cream frosting with floral accents and human figures, is labeled “Human Beings.” The image symbolizes the division and relationship between AI-driven agents and human workers.
AI Will Eliminate Nearly Half of All Customer Service Jobs by 2030
Claude responded: A diverse crowd of people reaching up together to hold a large globe aloft, their hands supporting it from below and around the sides, shot from above.A diverse crowd of people reaching up together to hold a large globe aloft, their hands supporting it from below and around the sides, shot from above.
Agentic Customer Experience: The CX Architecture Built for the World Customers Actually Live In
Customers line up at a food truck in a park setting while a staff member takes orders from the service window. Three customers wait at the counter, with menu items and prices displayed on a chalkboard sign. The scene illustrates a simple, in-person customer experience where convenience, speed and ease of service influence satisfaction and loyalty.
What Customer Loyalty Has to Look Like Before AI Can Help It
A lion mascot sits alone on empty stadium bleachers with its head in its hands, conveying disappointment, frustration or defeat. A press box and clear blue sky appear in the background.
Brands Are Winning Attention and Losing the Memory Game
Two residential mailboxes mounted side by side on a wooden post in a suburban neighborhood. The mailbox doors are closed, with red flags lowered, and a house is softly blurred in the background.
Which Email Marketing Trends Are Truly Worth It?
Big GOOGLE sign on a facade of glass taken in Seattle.
Google Adds AI Visibility Reports to Search Console
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Articles Tagged "Google Maps"

Editorial
Article
Customer Experience
Agility, Cupcakes and the Rise of the Customer as Designer
Feature
Article
Digital Marketing
Vistaprint Takes Aim at Local Markets
Editorial
Article
Digital Marketing
How to Map for Success - Literally
Feature
Article
Customer Experience
Google Maps Set to Display Ads
Feature
Article
Customer Experience
Apple Acquires Locationary to Boost Maps App Credibility
Feature
Article
Customer Experience
Google Maps 2.0 Arrives for iPad With Indoor Maps and Live Traffic Updates
Feature
Article
Customer Experience
Google Directs Traffic App Waze into the Buy Lane
Feature
Article
Customer Experience
Google I/O: Cool New Features for Gmail, Maps, Google+, plus Multi-Platform SSO
Feature
Article
Customer Experience
A Week in Google: AdMob Joins AdWords, Chrome Hits Windows 8 Metro and More
Feature
Article
Customer Experience
New Google vs. Apple Maps: Effects on Users and Content?
Feature
Article
Social Business
A Week in Google: A New Gmail Look and a Bad iPhone App
Feature
Article
Enterprise 2.0
Google to Charge Heavy Users for Maps Access
Feature
Article
Web Content
A Week in Google: Here Comes the Web in 3D, Fiber Network to Follow
Feature
Article
Enterprise 2.0
A Week in Google: Oracle Sues, Network Neutrality Prop Gets Flamed
Feature
Article
Web Experience
Google's Geo-Targeted Ads Open Doors for Marketers
Feature
Article
Web CMS
Add Google Maps to Your Content with Inergize Web CMS
Feature
Article
Mobile
BlackBerry Feeds Google Maps to the Enterprise Glass Pipe
Feature
Article
Web 2.0
Google Maps Get Better Eyesight With GeoEye-1
Feature
Article
Web 2.0
Google Maps for Mobile Upgraded, but Drama Lingers
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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