Articles

Tag: acxiom

  • Ex-Acxiom CEO Talks Life and Data

    Ex-Acxiom CEO Talks Life and Data

    From a man who seemingly single-handedly claims the mantle of "he who brought you big data" comes a book that tells his life in a Tom Cruise action flick pace. But first, read some of Charles D. Morgan's thoughts about how well companies are handling analytics.

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  • Segmentation Is About to Get Interesting

    Segmentation Is About to Get Interesting

    Segmenting is about to get a lot more interesting.  “Knowing your customer will be the only source of competitive advantage in the future,” said Laura Ramos at Demandbase’s Marketing Innovation Summit for B2B this month in San Francisco.

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  • Social Media Apps for Marketing, Software Updates and More

    Social Media Apps for Marketing, Software Updates and More

    And now, the news. Google improves Behavior Flow visualizations, Glip unveils a new messaging app for businesses, HipLogiq offers a social marketing app and a new survey looks at social media as a customer service channel. Plus, Corveo updates its version for Sitecore and Acxiom acquires LiveRamp.

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  • Acxiom to Publicly Release the Marketing Data it Collects + Sells

    Convinced the trove of customer data being collected by marketers is making people ever more weary of online technology? Interactive marketer Acxiom may have the antidote as it's set to publicly release the marketing data it collects and sells to online advertisers.   Aboutthedata.

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  • New Partnership Offers Cloud-Based Records Management

    IT management software company CA (news, site), along with interactive marketing company Acxiom have set out to produce an enterprise class, cloud-based information governance solution. This new partnership aims to tap into the blossoming eDiscovery market by providing a solution that both companies say cannot be beaten

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